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Allianz Sponsor New Marquee Marathon
August 19, 2011
Allianz Malaysia has become the major sponsor of the Kuala Lumpur Penang Bridge International Marathon
Airtel adds Indian F1 to sponsorship portfolio
August 19, 2011
Mobile phone carrier, Airtel, has become the title sponsor of the inaugural Indian Formula One Grand Prix which will be held at the Buddh International Circuit at the…
Fernandes to take control over Queens Park Rangers
August 16, 2011
The owner of AirAsia and prolific sport sponsor, Tony Fernandes, looks set to become the majority owner of English Premier League club, Queens Park Rangers. Fernandes is also…
UPS Japan renews motor sport sponsorship
August 16, 2011
UPS Japan has renewed its major sponsorship of the Team TAISAN car racing team for another year. UPS will continue to partner the team and assist it with…
Yingli interest in football sponsorship expands to the USA
August 15, 2011
Leading Chinese solar energy equipment specialist, Yingli Green Energy, has continued to show interest in football sponsorship and has expanded its sponsorship portfolio to include a major deal…
SEA Games 2011 LOC asks government to release Sponsorship funds
August 15, 2011
The organising committee (LOC) of Indonesia's SEA Games has asked the country's government to release sponsorship funding for the Games which start in less than 90 days
Taiwan to consider allowing product placement in television programs
August 11, 2011
The Taiwan government appears to be relaxing its position against product placement in television programs and is drafting regulations to manage branded content on TV. It follows comments…
MediaCom launches new sports division, appoints Asian hotshot
August 10, 2011
MediaCom Worldwide has launched a new sports division that will be headed up by former IMG Asia Pacific executive, Marcus John. The new division will have four key…
China's American Cup challenger announces three new sponsors
August 10, 2011
China's only challenger in the Americas Cup, China Team, has announced online game, Firefall created by Red5 Studios, fashion company, Tony Studio and luxury handbag company, Mbaobao as…
Japan Fashion Week secures Maybeline as sponsor
August 9, 2011
L'Oreal owned makeup brand Maybeline has become a major sponsor of Japan Fashion week just weeks after the event secured a major naming rights deal with automotive giant…
