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CCM renews Malaysia Masters sponsorship
March 5, 2012
The Chemical Company of Malaysia Berhad (CCM) has renewed its naming rights sponsorship of the Impian Masters golf tournament.
BMW renews WTA Malaysian Open deal
March 2, 2012
Automotive manufacturer, BMW has renewed its naming rights sponsorship of the Women's Tennis Association Malaysian Open and for this year's tournament it will supply a fleet of BMW…
P&G expands Olympic campaign through Chinese deal
March 1, 2012
Consumer goods giant, Proctor and Gamble, has expanded its Olympic sponsorship program through a new deal with the Chinese Olympic team.
Amul sponsors Indian team for London Olympics
February 29, 2012
Asia’s largest milk brand, Amul has expanded its global sponsorship portfolio through a deal with the Indian Olympic Association (IOA) and will back the nation’s team for the…
Ogilvy Entertainment Singapore closes
February 28, 2012
Industry insiders say that the Singapore operations for Ogilvy Entertainment will soon close after being operating under the radar for about 8 months.
Bridgestone to increase marketing spend in India
February 27, 2012
Tyre company, Bridgestone has increased its marketing spend in India by about 20% industry sources say, with a greater part of the Rs 300 million budget being allocated…
Manulife sponsorship Singapore ATP Challenger series
February 24, 2012
Insurance company, Manulife has become a major sponsor of the Singapore ATP Challenger tennis tournament.
Adidas leverages Jeremy Lin's popularity in China
February 23, 2012
Adidas will heavily leverage New York Knick player Jeremy Lin through a promotion in China which will see the German apparel brand supply Knicks jerseys to over 6,700…
PEAK Sports signs deal with Miami HEAT
February 22, 2012
Chinese sports apparel and equipment company, PEAK Sports Products, has become a sponsor of the Miami HEAT National Basketball Association team.
Maxxis expands international portfolio through Knicks deal
February 21, 2012
Taiwanese tyre brand, Maxxis, has expanded its international sports sponsorship portfolio through a new deal with the New York Knicks National Basketball Association (NBA) team.
