Deals

Li Ning to focus on badminton in as it enters India

March 29, 2012

Chinese sporting equipment and apparel brand, Li-Ning, entry into the market in India is likely to see the brand quickly pick up a few major sponsorships to spearhead…

Jack Daniels sponsors Singapore Indoor Stadium

March 28, 2012

Popular whisky brand, Jack Daniels has become a major sponsor of the Singapore Indoor Stadium and will be the Official Whisky of the venue.

Micromax secures title sponsorship of Asia Cup

March 27, 2012

Organisers of the 2012 edition of the Asia Cup have signed a bevy of new sponsors and have stiched up Micromax as the naming rights sponsor of the…

Toyota sponsors Japanese rugby Union

March 26, 2012

Automotive brand Toyota, has become a major sponsor of Japanese rugby union.

Nexon sponsors the Lotte Giants

March 23, 2012

Nexon, the software company behind popular computer games, Maple Story and Kart Rider, has become a major sponsor of Korean professional baseball team, the Lotte Giants.

Toyota not happy with Kimara driving record

March 22, 2012

Automotive brand Toyota would be less than impressed with Japanese celebrity Takuaya Kimara who is a brand ambassador for the company.

Tiffany & Co renew Malaysian F1 deal

March 22, 2012

International jeweller, Tiffany & Co, has renewed its sponsorship of the Malaysian Formula One Grand Prix and will continue to provide the trophies for the first, second and…

Korean Air becomes Asian Games major sponsor

March 21, 2012

Korean Air has become an official sponsor of the 17th Asian Games that will be held in Incheon in north west South Korea, in 2014.

Volvo's Linsanity deal confirmed

March 21, 2012

Last week's speculation that Volvo was discussing an endorsement deal with New York Knicks player Jeremy Lin have been confirmed with the car brand signing a two year…