Deals

Kumho becomes official tire of major Chinese series

February 15, 2013

South Korean tire manufacturer, Kumho Tire Co, has become the official tire sponsor of leading Chinese car racing events, the China Touring Car Championship.

Hero ends IPL sponsorship a year early

February 14, 2013

In the same week it expanded sponsorship of field hockey in India, motorbike manufacturer, Hero Motocorp has announced it will end its sponsorship of cricket in the country.

Ministry of Culture, Community and Youth clarify Hub sponsorship status

February 12, 2013

Singapore's Ministry of Culture, Community and Youth (MCCY) has said that sponsorship of the Singapore Sports Hub was never on offer.

Hero Motors renews Indian field hockey deal

February 12, 2013

India's Hero Motocorp has renewed and expanded its sponsorship of the Federation of International Hockey (FIH) for four years.

Hong Kong football hopes to raise $20 mill for new competition

February 7, 2013

The Hong Kong Football Association is confident it can secure HK$20 million in sponsorship funding for a proposed new Premier League competition.

ANZ sponsors Japanese baseball tour

February 7, 2013

Australian and New Zealand bank, ANZ has expanded its sponsorship program in Asia, signing as the sponsor of the Australian National Baseball team when it tours Japan at…

Hindustan Zinc sponsors Indian track and field star

February 6, 2013

Indian mining and resources company, Hindustan Zinc, has become a major sponsor of India's first gold medal winning female track and field athlete, discus thrower Krishna Poonia.

Ferrari lands first Chinese sponsor

February 5, 2013

Chinese automobile and powertrain parts manufacturer, Weichai Power Co, has become a major sponsor of the Scuderia Ferrari Formula One racing team.

Incredible Miracle is new component partnership

February 4, 2013

Computer component manufacturer, ASRock Inc has become a major sponsor of Korean professional electronic gaming team, Incredible Miracle (IM).
Korean Air

Korean Air sponsors Special Winter Olympics

January 31, 2013

Airline Korean Air, has become an official sponsor of the 2013 PyeongChang Special Olympics Winter Games.