Deals

DLF to end IPL title sponsorship as rates skyrocket

August 30, 2012

Real estate development company, DLF has announced that it will end its naming rights sponsorship of the Indian Premier League T20 cricket tournament which it has sponsored for…

Hyundai rewards archers with cash bonanza

August 29, 2012

Hyundai has rewarded two Korean Olympic gold medallists with a major cash reward for their efforts at the London Games.

MRF considers international expansion of motorsport program

August 29, 2012

Indian tire manufacturer, MRF (Madras Rubber Factory), has said that it plans to expand its motor sport sponsorship portfolio with more deals outside of its home country.

YesStyle and YesAsia expand Wonder Girls sponsorship

August 27, 2012

Hong Kong based online fashion retailer, YesStyle and YesAsia expanded its sponsorship of popular K-pop girl group Wonder Girls by including the backing of the Singapore leg of…

Spurs sign Asian Gambling Partner

August 24, 2012

English Premier League clubs' appetite for Asian sponsorship partners continues unabated with Tottenham Hotspur the latest to leverage the growing interest of the League in Asia.

Anglian Holdings becomes Durand Cup sponsor

August 23, 2012

London based conglomerate, Anglian Holdings, has stepped up to become the major sponsor of India's oldest football tournament, the Durand Cup, in an eleventh hour deal.

The Venetian Macao becomes Macau Open sponsor

August 22, 2012

The Venetian Macao Resort Hotel has made its first foray into professional golf sponsorship through a new title deal with the Macau Open tournament.

AXA, Canon and DHL back SME sitcom

August 21, 2012

Insurance company AXA Affin General Insurance, electronic equipment company Canon Malaysia and logistics company DHL Express have sponsored a Malaysia sitcom produced by niche media company, Malaysia SME.

ASICS sponsors Penang Bridge Marathon

August 20, 2012

Footwear and apparel company, ASICS, will be the new apparel sponsor of the Allianz Penang Bridge International Marathon.

Medals from less popular sports provide unexpected extra boost for sponsors

August 17, 2012

Sponsors of lesser popular Olympic sports in Korea are claiming significant success from their marketing campaigns after the Korean Olympic team returned home with a high number of…