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Global Energy Brand Aggreko Renews SailGP Deal
March 7, 2025
Global energy solutions brand Aggreko has extended its ties with SailGP in a multi-year renewal deal. …
Insurer MSIG Boosts ASEAN Women’s Football With Landmark Title Sponsorship Deal
March 6, 2025
In a bid to boost international women’s football in Southeast Asia, insurer MSIG has secured a…
Chivas Regal Secures Charles Leclerc As Global Ambassador
March 5, 2025
Pernod Ricard’s Scotch whiskey brand Chivas Regal has secured a multi-year deal with Ferrari F1 driver…
Canon Backs 20th Asian Games 2026 In Aichi-Nagoya
March 4, 2025
Canon will back the landmark 20th Asian Games in Aichi-Nagoya next year, making it the third successive…
Indian Realty Firm Elan Group Secures Shah Rukh Khan Endorsement
March 3, 2025
Indian luxury real estate developer Elan Group has struck a deal with Bollywood star Shah Rukh…
Big Cola Becomes Manchester City’s Regional Partner
February 28, 2025
AJE Thailand Co Ltd, the producer and distributor of challenger cola brand Big Cola has struck…
Samsung Backs Saudi Pro League To Boost Fan Engagement
February 27, 2025
South Korean consumer electronics and telco giant Samsung has negotiated a gold partnership with the Saudi…
Lululemon Leverages On Lewis Hamilton’s Global Endorsement
February 26, 2025
Activewear brand Lululemon has made Formula One racer Lewis Hamilton its latest global brand ambassador. Under…
Adidas Secures Rishabh Pant Endorsement, Cements No.1 Position In India’s Sport Sponsorship Market
February 25, 2025
Sportswear and equipment behemoth adidas has secured a multi-year endorsement with Indian wicket-keeper and batsman Rishabh…
Esports World Cup Foundation (EWCF) Deepens Reach in China With Tencent Esports Collab
February 24, 2025
Esports World Cup Foundation (EWCF), the Riyadh based organiser of the eponymous international esports tournament, is…
