Deals

Singha to leverage Man United Bangkok match as part of anniversary

March 4, 2013

English Premier League club, Manchester United will play a pre-season game in Bangkok and the club's official beer partner, Singha has been announced as the match's major sponsor.

Football clubs ramp up social media use in China

March 1, 2013

A new study by Shanghai research company Mailman Group shows that leading professional football clubs rely heavily on social media in China to help generate fan awareness and…

Canon tees off Asian golf sponsorship with Asian Tour deal

February 28, 2013

Photographic and digital image solutions company, Canon has made a significant move into golf in Asia by signing as the official imaging partner of the Asian Tour.

Cairn India co-sponsors national teams

February 26, 2013

Energy and resource exploration company, Cairn India signed as a co-sponsor of the India's national hockey teams just prior to the second round of the FIH World League…

Axis Telekom sponsors Indonesia's The Voice

February 25, 2013

Indonesian mobile phone company, Axis Telekom has become a major sponsor of a new talent search television program called 'The Voice Indonesia'.

Xtep increase marathon sponsorship program with HKU deal

February 22, 2013

Chinese sporting apparel company, Xtep International, has become the official uniform sponsor for the University of Hong Kong's marathon team.

SINA Corp renews PGA Tour agreement

February 21, 2013

Chinese online media company, SINA Corporation will continue to produce and manage the PGA Tour's website in Mandarin after renewing its agreement for three years.

YesStyle signs deal with YouTube sensation Tiffany Alvord

February 20, 2013

Leading Asian fashion retailer, YesStyle has signed a unique sponsorship deal with singer-songwriter, Tiffany Alvord.

Gucci sponsors Hong Kong Masters

February 19, 2013

Italian fashion and leather goods brand, Gucci has become a major sponsor of international show jumping event, the Hong Kong Masters.

Metlife likes global appeal of World Baseball Classic

February 18, 2013

US life insurance company, Metlife Inc has become a global sponsor of the World Baseball Classic.