Deals

KB Financial Group becomes Korean women’s golf sponsor

October 23, 2012

Korean financial services company, KB Financial Group, has become a major sponsor of the Korea Golf Association and has signed on as the title sponsor of the Korea-Japan…

HSBC renews LPGA sponsorship

October 23, 2012

Financial services company, HSBC, has renewed its title sponsorship of the LPGA Women’s Championship, which takes place in Singapore.

Man Group refocuses its Arts Sponsorships

October 18, 2012

Financial services company, Man Group, has not renewed its major sponsorship of Asia's most prestigious prize for literature, The Asian Literary Prize.

Red Devils sign Japanese soft drink deal

October 18, 2012

Japanese soft drink manufacturer Kagome has become a major sponsor of the Manchester United English Premier League club.

TLC88.com to leverage Sunderland's Asia fan base

October 18, 2012

Online betting and gaming company, TLC88.com is the latest company to sponsor an English Premier League club and leverage its interest in Asia.

Nissan backs Habitat for Humanity project

October 12, 2012

Japanese car manufacturer, Nissan Motor Co has become a major sponsor of Habitat for Humanity and has committed $1 million to the cause.

Li Ning signs endorsement deal with Wade

October 11, 2012

Li Ning has expanded its basketball sponsorship portfolio through a new deal with two-time NBA Champion, Dwyane Wade.

Korea F1 safe for now: race organiser

October 10, 2012

The Korean Formula One Grand Prix is set to remain part of the sport's fixture up until 2016 despite media reports that its race organiser is concerned about…

Payday looming for Malaysia Football

October 8, 2012

Football in Malaysia is about to get a boost with confirmation that the Football Association of Malaysia is close to finalising a few major sponsorship deals for its…