Deals

Naza Group becomes Selangor's Cup sponsor

September 14, 2012

Major Malaysian industrial, Naza Group has become the title partner of the Sultan of Selangor's Cup football competition and has paid RM300,000 for the sponsorships.

Land Rover to leverage British and Irish Lions sponsorship in Hong Kong

September 13, 2012

Automobile brand, Land Rover, has renewed its role as a major sponsor of the British and Irish Lions and will back the team during its 2013 tour which…

XDT sponsors Malaysia squash association

September 12, 2012

Malaysian sports equipment company, XCalibur Distributor Trading (XDT) has become a major sponsor of the Malacca Squash Rackets Association.

Mizuno on board with Tokyo 2020 bid

September 11, 2012

Japanese sports equipment and apparel company, Mizuno has become a sponsor of Tokyo's bid to host the 2020 Olympics and Paralympics.

Infront Sports extends China Basketball deal to 2017

September 7, 2012

Infront Sports & Media is extended it exclusive partnership with the Chinese Basketball Association (CBA) for a further five years.

India Yamaha Motor sponsors iconic inter-schools tournament

September 6, 2012

India Yamaha Motor has become a co-sponsor of the Subroto Cup football tournament, one of the oldest inter-school football competitions in the country.

Maybank sponsorship Malaysian MotoGP

September 5, 2012

Malaysiaâ€™s largest banking and financial services company, Maybank (Malayan Banking Berhad) has become the commercial banking partner of the Malaysian MotoGP.

Bayer Leverkusen to create Asian focused broadcast

September 4, 2012

German professional men's football club, Bayer Leverkusen plans to introduce a separate television feed for its matches and plans to target Chinese and Japanese advertisers through the new…

Coca-Cola most recalled brand following strong digital strategy

September 3, 2012

Coca-Cola enjoyed a 61% spontaneous brand awareness among Chinese consumers as a result of its London Olympic Games sponsorship, according to research consultancy R3.