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More events affected by China / Japan tension
September 27, 2012
Another global sporting event has been effected by growing political tension between China and Japan.
Nissan renews major stadium deal for three years
September 26, 2012
Japanese car manufacturer Nissan has been reported to have extended its major sponsorship of the International Stadium in Yokohama.
Homestead becomes major cricket sponsor in Sri Lanka
September 25, 2012
Indian real estate and property development company, Homestead, has become a major sponsor of cricket in Sri Lankan and will begin its partnership as the main sponsor of…
Tata Tea back India F1 driver for Singapore and Indian GPs
September 24, 2012
Indian non-alcoholic beverage company, Tata Global Beverages, sponsored Formula One race driver Narain Karthikeyan at the weekend's Singapore F1 Grand Prix and will also back India's first Formula…
Corporate interest in cricket on the rise in Singapore
September 21, 2012
There is significant corporate interest for cricket in Singapore with the Singapore Cricket Club reported to have more than doubled the sponsors of this year's Twenty20 tournament.
SingTel concerned over Singapore F1 hosting negotiations
September 21, 2012
SingTel is yet to renew its naming rights of the Singapore Grand Prix and according to reports, the telco is concerned about the tenure of the event.
Worsening political ties impacting major events
September 20, 2012
Political unrest between China and Japan is taking its toll on major events in both countries.
UBS returns as Hong Kong Open title sponsor
September 19, 2012
The Hong Kong Open golf tournament has received a much needed boost from financial services company UBS which will return as the event's title sponsor.
Airlines spent half a billion on sponsorship each year
September 18, 2012
New research says that airlines spend $515 million each year on sport sponsorship and that Emirates Airline spends about $182.56 a year, or 35% of the total sector…
CIMB expands squash sponsorship program with athlete deal
September 14, 2012
The major sponsor of the Malaysia Open squash tournament, CIMB Investment Bank has expanded its sponsorship of the sport by signing an endorsement deal with popular Asian squash…
