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ANZ sponsors new National Geographic Channel program
March 19, 2013
Australia and NZ bank, ANZ has become the major sponsor of The Link, a new technology television program that will air exclusively on National Geographic Channel (NGC) across…
Tanjong Pagar United secure Field Catering as major sponsor
March 18, 2013
Food and beverage company, Field Catering & Supplies, has become a major sponsor of S League club Tanjong Pagar United.
AirAsia renews homegrown MotoGP rider sponsorship
March 15, 2013
Budget airline, AirAsia has renewed its sponsorship of Malaysian MotoGP rider, Zulfahmi Khairuddin (Fahmi ) for a further year.
Liebherr renews partnership with table tennis
March 14, 2013
The International Table Tennis Federation has renewed its sponsorship deal with German heavy equipment company Liebherr with the first event under the new partnership to be this week’s…
BHP scrutinised over Beijing Games sponsorship
March 13, 2013
Mining giant BHP is being investigated by the U.S. Department of Justice and the Australian Federal Police for its sponsorship of the 2008 Olympic Games in Beijing.
Sime Darby recommits to Malaysia's Olympic medal hunt
March 12, 2013
Malaysian conglomerate, Sime Darby has continued to be a major sponsor of cycling through its foundation, Yayasan Sime Darby.
Major sponsors praise Tokyo 2020 bid
March 11, 2013
Toyota and ticketing agency PIA Corporate have praised Tokyo's bid for the 2020 Olympics Games in a presentation to the International Olympic Committee's (IOC) Evaluation Commission.
adidas targets Chinese women through Hebe deal
March 7, 2013
Popular Chinese singer, Hebe Tien from Mandopop girl group S.H.E, has become a brand ambassador for sporting equipment and apparel brand adidas.
Northport renews and expands Malaysia golf sponsorship
March 6, 2013
Port operator, Northport Malaysia has renewed and increased its sponsorship of golf in Malaysia.
Beckham becomes Chinese football ambassador
March 5, 2013
The Chinese Football Association has made football star, David Beckham its first global ambassador in a deal brokered by the association's marketing partner, sports marketing company IMG.
