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Japanese city considers selling naming rights to reduce debt
November 7, 2012
The Japanese city of Izumisano is putting its naming rights up for auction.
Research: P&G most popular Olympic sponsor
November 6, 2012
Proctor & Gamble was the most effective sponsor of the London 2012 Olympics according to new research by Sponsorship Today and Think!Sponsorship.
HSBC renews Championship golf sponsorship
November 5, 2012
Despite last week's disappointment at the 'no show' of two top golfers, HSBC has renewed its sponsorship of the HSBC Championship golf tournament for three years.
Tencent becomes Nanjing 2014 partner
November 2, 2012
China's largest internet destination, Tencent has become a major sponsor of the 2014 Summer Youth Olympic Games that will take place in Nanjing.
ChinaSpirit signs Official Team Timekeeper
November 1, 2012
ChinaSpirit, the Chinese challenger for America’s Cup Youth 2013 with ambitions on competing in the 35th America’s Cup, has signed Federico Iguzzini as its Official Team Timekeeper.
Morgan not happy with golfer's no show
October 31, 2012
The head of sponsorship for HSBC, Giles Morgan, has been critical of the payment of player appearance fees and said he was disappointed that the world number one…
Rs 300 crore for IPL title sponsorship
October 30, 2012
The Board of Control for Cricket in India (BCCI) believes it can get over Rs300 crore for the title sponsorship of the Indian Premier League.
Kobayashi ride not tied to sponsorship says Sauber
October 29, 2012
The Sauber Formula One team has said that Japanese driver Kamui Kobayashi’s future will not be depend on the sponsorship funds he can raise for the team.
HAGL Group to back football in Laos
October 26, 2012
Diversified Vietnamese company, HAGL Group has increased its football sponsorship portfolio through a new $200,000 deal that will support the Lao Football Association.
Wee Wern secures to more sponsors
October 25, 2012
Malaysia property developer, Nusmetro Group and airline, Pusat Bekalan Air (PBA) Penang have become major sponsors of popular Malaysian women’s squash player, Low Wee Wern.
