Deals

Esports World Cup Scores A Brace Of Major Sponsors

July 3, 2024

Ahead of the inaugural Esports World Cup (EWC), EWCF, the organiser of the annual tournament, has…

Hyundai’s Genesis Backs Tiger Woods And Rory McIlroy’s TGL 

July 2, 2024

Genesis, the luxury brand of South Korean car maker, Hyundai, has become the founding partner of…

Bharat Petroleum Partners the Indian Olympic Association (IOA) 

July 1, 2024

Ahead of the Paris 2024 Olympics, Indian energy player Bharat Petroleum Corporation Limited (BPCL) has become…

Coca-Cola Continues Backing The Special Olympics 

June 28, 2024

Beverage behemoth Coca‑Cola has announced an eight-year renewal of its long-term global partnership with the Special…

Challenger Indian Skincare Brand Neude Banks On Sreeleela’s Star Power 

June 27, 2024

India’s milk-based skincare brand Neude have tapped on the star power of South Indian acting starlet…

Japan Airlines (JAL) Teams Up With Liverpool FC 

June 26, 2024

Premier League club Liverpool FC and Japan Airlines (JAL) have announced a global multi-year collaboration that will…

Adidas Partners The Esports World Cup 

June 25, 2024

German sporting giant Adidas has secured a partnership with the Esports World Cup, a Saudi Arabian multi-title…

Bank of Baroda Nets Indian Tennis Star Sumit Nagal’s Endorsement

June 24, 2024

Indian financial institution Bank of Baroda has clinched an endorsement deal emerging homegrown tennis star Sumit…

China’s JinkoSolar Partners Manchester City FC 

June 21, 2024

Shanghai-based JinkoSolar, one of the biggest players in the solar energy industry, has inked a global…

Puma Lands Blackpink’s Rosé As Latest Global Ambassador

June 20, 2024

Earlier this week, Puma has scored another coup in the celebrity endorsement game by adding Blackpink’s…