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LiNing Sponsors The Malaysian Amateur Basketball Association(MABA)
July 18, 2013
One of China’s biggest sports brands, Li-Ning, have announced a partnership with the Malaysian Amateur Basketball Association (MABA).
Hsieh Su-Wei Set To Endorse Taiwan Beer
July 17, 2013
Taiwanese’s tennis star Hsieh Su-wei is slated to endorse Taiwan Beer. The deal with Taiwan Tobacco and Liquor Co., the parent company of Taiwan Beer, is reportedly worth…
FC Barcelona Announces Panasonic Partnership
July 16, 2013
La Liga champions FC Barcelona has signed a deal with Panasonic. Under the three-year deal, the Japanese electronics giant has become an official partner of FC Barcelona, entitling…
Ethihad Airways Creates US Beachhead via Sport Sponsorship
July 15, 2013
UAE’s national carrier Etihad Airways is creating a beachhead in the US by becoming the official airline sponsor of Washington DC’s Nation’s Triathlon in September.
Manchester City FC Partners GS Battery
July 11, 2013
Ahead of their Asian tour, The Citizens have signed a deal with Japanese based car battery brand, GS Battery. The deal will see the manufacturer of automobile and…
Lionel Messi Becomes WeChat’s Global Ambassador
July 11, 2013
China’s popular messaging app WeChat is raising its international profile by launching a global ad campaign featuring football superstar Lionel Messi.
Liang Wen-Chong Endorses The R&A
July 10, 2013
China's highest ranked golfer, Liang Wen-Chong, 34, is set to become a brand ambassador for The R&A, golf’s ruling authority outside the US and Mexico and the organisers…
Tata Supports Amsterdam Marathon’s Offshoot
July 8, 2013
Tata Consultancy Services(TCS) has expanded its sponsorship of the TCS Amsterdam Marathon this October.
Kanbawza Becomes 27th Sea Games Offical Sponsor
July 5, 2013
One of Myanmar’s biggest corporations, Kanbawza, will invest US$2 million to support the 27th SEA Games, which will be held in the country in mid December.
Sponsorship Boost Beckons For MSL Champions Lions XII
July 4, 2013
Fresh from clinching the Malaysian Super League championship on Tuesday, the Lions XII team is expected to be a hot commodity in the local sponsorship scene.
