Deals

Sri Lanka Cricket in mammoth co-sponsorship deal

March 26, 2013

Sri Lanka Cricket has landed its largest sponsorship to date with internet company Dialog and the Sri Lanka Tea Board signing as co-major sponsors.

Man Investments end Wild Rice sponsorship

March 22, 2013

Funds manager, Man Investments will not renew its sponsorship of Singapore theatre company Wild Rice and its biennial politically themed theatre festival.

Anti-tobacco group critical of jazz festival's cigarette sponsorship

March 21, 2013

Musicians Joss Stone, Craig David and Lisa Stansfield have been criticised by Indonesian anti-tobacco and child rights campaigners for performing at the International Java Jazz Festival because it…

Chery testing Brazilian sponsorship market

March 20, 2013

Chinese car manufacturer, Chery, has dipped its toe into the sport sponsorship market in Brazil via a short-term sponsorship deal with a club competing in the Sao Paulo…

ANZ sponsors new National Geographic Channel program

March 19, 2013

Australia and NZ bank, ANZ has become the major sponsor of The Link, a new technology television program that will air exclusively on National Geographic Channel (NGC) across…

Tanjong Pagar United secure Field Catering as major sponsor

March 18, 2013

Food and beverage company, Field Catering & Supplies, has become a major sponsor of S League club Tanjong Pagar United.

AirAsia renews homegrown MotoGP rider sponsorship

March 15, 2013

Budget airline, AirAsia has renewed its sponsorship of Malaysian MotoGP rider, Zulfahmi Khairuddin (Fahmi ) for a further year.

Liebherr renews partnership with table tennis

March 14, 2013

The International Table Tennis Federation has renewed its sponsorship deal with German heavy equipment company Liebherr with the first event under the new partnership to be this week’s…

BHP scrutinised over Beijing Games sponsorship

March 13, 2013

Mining giant BHP is being investigated by the U.S. Department of Justice and the Australian Federal Police for its sponsorship of the 2008 Olympic Games in Beijing.