April 30, 2013
English Premier League club, Manchester United has signed Bank for Investment and Development of Vietnam as its first financial services partner for Vietnam.
April 29, 2013
Japanese social gaming company, Gloops, is the latest Asian brand to sponsor an English Premier League club, after signing a major deal with Manchester United.
April 26, 2013
Resorts World Manila has become a major golf sponsor after signing a five-year deal with the Asian Tour to be the title sponsor of a new tournament.
April 25, 2013
Netherlands based carrier, KLM Royal Dutch Airlines is a major sponsor of Tulipmania, a gardening exhibition that will be held at Singapore's Gardens By the Bay from April…
April 24, 2013
Malaysia's largest telco, Telekom Malaysia has sharpened its sports sponsorship strategy and will no longer sponsor anything and everything, according to the company's chief marketing officer, Rozalila Abdul…
April 23, 2013
China Unicom has renewed its major sponsorship of the International Table Tennis Federation (ITTF) in a deal brokered by ITTF's sponsorship and marketing agency TMS International.
April 22, 2013
Major sponsor of golf in Asia, HSBC has said that 14 year old Chinese golfer, Guan Tianlang’s performance in the Masters will have a cascading effect on the…
April 19, 2013
Japanese foreign exchange company, Money Square Japan, has renewed its sponsorship of the Yakult Swallows baseball team that competes in Japan’s Nippon Baseball League.
April 18, 2013
Sports marketing agencies, Pitch International and MP & Silva have formed a partnership that will see the two work together on selected projects in Asia.
April 17, 2013
The world governing body for boxing, the International Boxing Association (AIBA), has renewed its partnership with sports marketing agency, Total Sports Asia (TSA).