Deals

Subway Partners The Asian Tour

August 30, 2013

Subway, the world’s largest sandwich chain, has become the Official Quick Service Restaurant of the Asian Tour.

Manchester United Wraps Up Another Tyre Deal

August 29, 2013

Federal Corporation, a leading Taiwanese tyre manufacturer, has become the latest company to seal a three-year partnership deal with the English Premier League football giant.

DRB-HICOM Unveils The EurAsia Cup

August 27, 2013

One of Malaysia’s largest conglomerates, DRB-Hicom Bhd was announced as the Presenting Partner of the inaugural EurAsia Cup, which will take place at the Glenmarie Golf and Country…

Suzuki Becomes Serie A’s Torino FC Official Sponsor

August 26, 2013

Japanese based motoring multinational, Suzuki, has recently concluded a season long partnership deal with Torino FC.

Nongshim Continues Partnership With AFC Wimbledon

August 23, 2013

Fourth-tier English football club AFC Wimbledon has continued their partnership with leading Korean instant noodle brand Nongshim. This was first established in January 2013.

Apollo Tyres Ties Up With Manchester United

August 22, 2013

India’s second largest tyre maker, Apollo Tyres, have scored a three-year deal as official tyre partner with Barclays Premier League giant Manchester United in UK and India. The…

INSIGHT: Tata Motors breaks mould with fully integrated content partnership in India

August 21, 2013

Tata Motors, India’s largest car manufacturer, has shown its India competitors how to do Branded Content well by rolling out a neat integration of its brand and product into…

Nagris Fakhri Becomes Reebok’s Latest Brand Envoy

August 20, 2013

Sports giant Reebok has announced a deal with Bollywood star Nagris Fakhri as fitness envoy for its women’s line ‘Studio’. The products will be focused on dance, aerobics…

Huawei Signs A Sponsorship Deal With Borussia Dortmund

August 19, 2013

China based global information technology and telecommunications (ICT) giant, Huawei, is set to become a partner of Bundesliga team Borussia Dortmund.

Arsenal Announces Bodog As Official Asian Bookmaker

August 16, 2013

Ahead of the upcoming Barclays Premier League season, London based Arsenal has announced a three-year deal to make online gaming portal Bodog its official Asian betting partner.