Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Argentina National Football Eye Asian Sponsorship Expansion With IMG Partnership
July 17, 2024
As reigning FIFA World Cup champions and recently crowned Copa America winners, Argentina’s football stock is…
Indian Audio Brand boAt Secures Celebrity Endorsement
July 16, 2024
Indian audio and wearables brand boAt audio has secured a celebrity endorsement deal with homegrown musician…
Qatar Airways Expands Inter Milan Partnership
July 15, 2024
Qatar Airways has recently expanded its partnership with reigning Serie A champions Inter Milan. Under the…
Bang & Olufsen Secures Endorsement Deal With F1 Racer Charles Leclerc
July 12, 2024
Bang & Olufsen has deepened its ties in Formula 1, securing a deal with Formula 1…
Saudi Arabia’s NEOM Renews Asian Football Confederation Deal
July 11, 2024
Saudi Arabia’s megacity project NEOM has renewed its deal with the Asian Football Confederation (AFC) governing…
Rabanne’s Makeup Line Secures Troye Sivan’s Global Endorsement
July 10, 2024
The makeup line of luxury brand Rabanne has signed Aussie entertainer Troye Sivan as its newest…
Singapore Hospitality Group Ascott Scores Chelsea FC Partnership
July 9, 2024
Ascott, the hospitality arm of Singapore-listed CapitaLand Investment Ltd, has secured a partnership with Premier League…
Odisha Renews Hockey India Deal For Three More Years
July 8, 2024
Odisha—the hockey hub of India— has unsurprisingly renewed its sponsorship deal with Hockey India for three more…
Tata Consultancy Services (TCS) Becomes Title Partner Of Sydney Marathon
July 5, 2024
Indian multinational behemoth Tata Consultancy Services has (TCS) deepened its association in the running world, securing…
China’s Citygreen Sports Group Scores Landmark Deal With Tottenham Hotspur
July 4, 2024
Ahead of the upcoming Premier League season, China’s leading artificial turf maker Citygreen Sports Group have…
