Deals

Kelantan FA Partners Malaysian Tourism Board

February 26, 2014

Malaysian Super League (MSL) outfit Kelantan FA has scored an endorsement deal with The Malaysian Ministry of Tourism and Culture.

Burberry Rides On WeChat Tide

February 24, 2014

Burberry has collaborated with WeChat, to offer fans a social fashion experience during the famous English brand’s recent Autumn/Winter show.

HSBC Sponsors Global Youth Grassroots Rugby Programme

February 21, 2014

HSBC has partnered Serevi Rugby, a Seattle-based organisation founded by Waisale Serevi, a former Fijian sevens superstar, to launch the youth HSBC Rugby Festivals Programme.

Amitabh Bachchan Becomes Complan’s First Celebrity Endorser

February 20, 2014

The Indian subsidiary of US food brand Heinz has roped in the Bollywood star to endorse its milk-based health drink Complan.

OPINION: The Premier League, Sponsored by…Asia?

February 20, 2014

Asia’s interest in the Premier League is at an all-time high. A population of young, increasingly affluent and increasingly connected Asian fans are following the Premier League in…

Vodafone & Star Sports Onto A Historic Partnership In India

February 18, 2014

Vodafone, India’s second largest telco, has announced a deal with Star India to build a multi-sports offering on Vodafone Live.

Great Eastern Extends S-League Sponsorship Deal

February 17, 2014

Insurance firm Great Eastern has renewed its co-title sponsorship deal with the S-League, Singapore’s premier football league.

AC Milan Secure Fujitsu Partnership

February 13, 2014

Italian Serie A giants AC Milan have sealed a three-year partnership deal with Japanese technology equipment brand Fujitsu.

ASN INSIGHT: Creative Content Development In The Asian Music Industry

February 11, 2014

As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.

Pepsi & MTV Launch Indie Culture Channel in India

February 6, 2014

The bar for branded programming in India has been raised with Pepsi MTV Indies, the latest collaboration between the two youth-oriented giants, focuses on alternative music, film, art,…