Deals

Philippine Basketball Gets Moneyball Makeover With Sportradar

October 1, 2015

The Philippine Basketball Association (PBA) has partnered with Sportradar, which becomes the sporting authority’s official data partner.

Challenger brand Maybelline Enters Indian Fashion to Take On Local Cosmetics Dominance

September 29, 2015

Fresh from its successful Emmys partnership, L’Oreal has signed a sponsorship deal with the Fashion Design Council of India (FDCI), this time via its Maybelline New York brand.

Hard Liquor Brand Breaks new Ground with Tennis Sponsorship In China

September 24, 2015

Tianyoude, a Chinese barley wine brewery, has secured a significant sponsorship deal with the ATP China Open, the glitziest tournament in the domestic tennis market that tips off…

Indosat Hedges On Exclusive European Football Content To Usurp Telkomsel & XL Axiata

September 21, 2015

Indonesian telco Indosat has sealed official telecom partner deals with three of Europe's club football giants - Arsenal, Barcelona and Inter Milan. The undisclosed, two-year deals will deliver…

Bon Jovi Asian Tour is Livin' on a Prayer

September 18, 2015

American rockstar Jon Bon Jovi has toured Asia in the past, but it seems this time he's tripping up on social taboos and letting down fans unexpectedly.

Indian Super League Sponsorship Revenues Tipped to Grow Almost 200%

September 16, 2015

Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…

Japanese Heavy Machinery Giant Delves Deeper Into Football Sponsorship

September 14, 2015

In an active year for Japanese companies in the sports sponsorship arena, Yanmar Co., Ltd., has secured a deal with Thai Premier League football team Bangkok Glass and…

Oppo Eyes Asean Growth & Brand Awareness In Europe With Barca Partnership

September 11, 2015

Chinese smartphone maker Oppo has secured a three-year sponsorship deal with FC Barcelona, in a move believed to expedite the company’s entrance into the European market and cement…

After A Three-Year Hiatus, Toray Returns To A Booming Chinese Marathon Market

September 9, 2015

Toray Industries Inc. is sponsoring the Shanghai International Marathon again, after a three-year absence because of strained Sino-Nippon diplomatic ties.

It’s English Football Giants For Indian Tech Rivals

September 4, 2015

Chelsea FC, the defending EPL champion, has just signed up Bengaluru-based IT company Wipro as its digital partner... but there are strong echoes of another recent deal from…