Deals

Chinese Electrical Retail Giant Scores Asian Ice Hockey Partnership

December 8, 2015

Chinese electrical appliance retailer GOME has become a primary sponsor of the 2015/16 Asia League Ice Hockey (ALIH) season.

Pitchers Is A Branded Content Win For Kingfisher Beer in Restrictive Dark Market

December 7, 2015

Liquor companies in India have a history of deploying surrogate advertising* techniques to circumvent the strict restrictions to promote their products on traditional media.

Pakistan Super League Banks Commercial Boost

December 4, 2015

Pakistan’s largest bank Habib Bank Limited (HBL) has secured the title sponsorship rights of the Pakistan Super League in USD1m deal for the next three years.

Korean MLB Star Hyun-jinRyu Pitches In As 2018 PyeongChang Ambassador

December 1, 2015

The PyeongChang Organising Committee for 2018 Olympic and Paralympic Winter Games (POCOG) have secured the services of Major League Baseball (MLB) star Hyun-jin Ryu as an Honorary Ambassador.

Thai Energy Drink Partners Chelsea FC To Grow Global Brand Awareness

November 30, 2015

Thai energy drink brand Carabao has secured a three-year deal worth USD45m to be an official training kit partner of defending EPL champion Chelsea FC.

Confident Group Forays Into Sri Lanka With Major Cricket Sponsorship

November 24, 2015

Sports Marketing, Entertainment and Licensing startup Baseline Ventures has brokered a pivotal deal with Confident Group to sponsor both the Sri Lankan T20 men and women national teams…

Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?

November 23, 2015

With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…

Chinese Basketball League’s Timekeeping Shenanigans Becomes A Battlefield For Swiss Brands

November 19, 2015

Following a three-year hiatus, Swiss watch brand Tissot has returned as the official timekeeper of CBA, China's elite basketball league, in a new five-year deal.

Ceat Keeps Spending Big On Indian Cricket…But Isn’t It Time To Diversify?

November 18, 2015

In a tried and tested move, Indian tyre manufacturer Ceat has sealed a three-year bat endorsement deal with national star Rohit Sharma.

English Premier League Mid-tablers Secure Indian Partner

November 17, 2015

Midlands-based EPL football club West Bromwich Albion has secured an agreement with India’s national carrier as their official regional airline sponsor.