Deals

TCL Cements Its Position As Asia’s Leading Basketball Sponsor

June 29, 2018

Leading Chinese consumer electronics brand TCL has recently scored a two-year global partnership deal with FIBA, the International Basketball Federation.

Endorsement Magnet Virat Kohli Attracts Two More Deals

June 13, 2018

Brand Kohli continues flexing its muscle in India as the cricket superstar bags a brace of endorsement deals with Uber and Philips (Shavers).

2018 FIFA World Cup Scrabbles & Gets More Chinese Backing

June 11, 2018

Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.

Shougang Group Regenerates 2022 Winter Olympics

June 8, 2018

The organising committee for the 2022 Winter Olympic Games in Beijing has secured a unique sponsorship deal with Shougang Group.

HKTB Wades Into Branded Content Collab To Woo Southeast Asian Visitors

June 7, 2018

Just stick to a winning formula seems to be the mantra behind Hong Kong Tourism Board (HKTB)'s latest dive into the branded content scene as it woos Southeast…

Bookmaker Takes A Punt On La Liga In Asia

May 31, 2018

Ahead of the 2018/19 La Liga season, Maltese-based bookmaker ManBetX has become the Spanish league’s official betting partner for Asia in a multimillion-dollar, three-year deal.

University of the Philippines Fighting Maroons basketball team has bagged a deal with the American manufacturing conglomerate, 3M

US Conglomerate 3M Signs Rare Deal in Asia

May 30, 2018

In an atypical move, the University of the Philippines Fighting Maroons basketball team has bagged a deal with the American manufacturing conglomerate, 3M.

Liverpool FC Scores Bumper StanChart Renewal

May 25, 2018

Ahead of the UEFA Champions League final, Liverpool FC has agreed to a four-year extension with incumbent presenting sponsor, Standard Chartered Bank, reportedly worth US$214m.