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Leading layer-1 blockchain platform Sui has negotiated a partnership with the ONE Championship, the world’s largest martial arts organisation.
As an official blockchain partner, Sui will be seamlessly fused into various ONE Championship content, including the much anticipated mobile game, ONE Fight Arena, which features the crème de la crème of the organisation’s roster of athletes.
The fan experience is up for a revolution as Sui leverages on Web3 technologies to offer innovative, immersive and secure experiences for ONE Championship fans to interact with their favourite athletes and events.
Following the deal, Jameel Khalfan, Head of Ecosystem Development at Sui Foundation, said, “ONE Championship is the fastest-growing major global sports property and has established a reputation for being extremely forward-thinking and technologically innovative.Being chosen as their official blockchain partner and being integrated into their tech stack is a validation of Sui’s growth and adoption trajectory and another opportunity to serve the sports community with Sui’s technology.”
Hua Fung Teh, Co-Founder and Group President of ONE Championship, added, “In today’s competitive landscape, capturing attention demands high-quality, interconnected, and engaging experiences. By offering world-class events, innovative gaming, second-screen features, and leveraging Web3 technology, we aim to connect with fans on a deeper level.Sui perfectly aligns with these objectives, and we are thrilled to partner with them as our official blockchain partner to bring this vision to life.”
The partnership is poised to allow ONE Championship to explore new revenue streams, such as NFTs and in-game economies while providing fans exclusive access to digital collectibles and personalised experiences. Sui’s high performance and scalability will ensure a seamless user experience, even during peak demand. According to ASN data, the martial arts platform has a mere 0.3% of the sponsorship revenue across the Asian sponsorship market—seeing an investment of almost US$34m—since Q421, with a quarterly average investment of US$2.8m+ during this period. The forecast for Q324 is tipped to be rosy, hitting almost US$5.8m, over 2x the usual average.