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Martial Arts
Judo Taps On Its Winning Minecraft Formula Again
October 21, 2022
The International Judo Federation’s (IJF) reprises another dive into the Minecraft world following the success of…
Indonesian Pharma Gets Braver With Celeb-driven Short Film
August 6, 2019
Indonesian roller gel supplement Jointfit has pushed itself into braver territory with an innovative Branded Content platform, including a film based on the life of its celebrity endorser.
Lupe Fiasco Mashes Music & Martial Arts Content in HK Startup
October 18, 2017
Grammy Award-winning rapper Lupe Fiasco is going into the original content business in Hong Kong and the first cab off the rank is an 'interesting' genre mash-up!
MasterCard Changes Tack With a More Purist Martial Arts Platform
August 9, 2017
MasterCard has become the latest official sponsor of the 2017 Asian Indoor and Martial Arts Games in Turkmenistan marking what looks like a deviation from its Asian sponsorship…
Sumo The Unconventional Route As McLaren Grapples For Japan
January 12, 2017
Sumo and sports cars are an unlikely pairing but British car maker McLaren, a challenger brand in Japan, has broken new ground with its sponsorship of Masakatsu Ishiura,…
Thailand Sporting Events Set To Resume
November 14, 2016
As Thailand observes the end of the 30-day mourning period for its late King Bhumibol Adulyadej, the government has given the approval for sporting activities and regular broadcasting…
China’s Muay Thai Scene Gets A Sponsorship Fillip From Newbie
April 16, 2015
China’s Muay Thai industry has received a sponsorship boost from an unlikely source; Nanjing based China United Travel, which specialises in developing and operating hot springs resorts around…
World Taekwondo Federation (WTF) Secures Record Sponsorship
April 9, 2015
The World Taekwondo Federation (WTF) has secured an unprecedented global sponsorship deal with Korean construction company Booyoung Group.
Sponsorship on The Agenda For Jakarta Muay Thai Tournament
November 21, 2014
Naksoo Muay Thai Fight, an international tournament scheduled to take place at the Pertamina Simprug Sports Hall in Jakarta in December, aims to highlight the emergence of the…
Seoul Samsung Thunders Partners Herbalife
February 27, 2014
Global nutrition giant Herbalife has become the official nutrition partner of Seoul Samsung Thunders, a Korean professional basketball team, which competes in the KBL, the nation’s premier league…
