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Beijing 2022 Strengthens Domestic Backing With Four New Deals
The Beijing 2022 Winter Olympics organising committee has secured deals with a quartet of official domestic backers in the supplier category.
Beijing based Kingsoft Office Software and 1rock Technology were announced as the Official Office Collaboration Software Suppliers and will provide software and supporting services for Beijing 2022.
Meanwhile Beijing Gehua CATV Network and Hebei Broadcasting and TV Information Network Group were announced as the Official CATV Services Suppliers and will provide cable television services.
Beijing 2022 has two tiers of supplier – Official Exclusive Supplier and Official Supplier. These are the third and fourth rungs, respectively, in a four-tier sponsorship programme topped by Official Partners and with Official Sponsors on the second level.
As of end June, Beijing 2022 has signed 30 sponsors. A total of ten Official Partners have been signed: Bank of China, Air China, Yili Group, Anta, China Unicom, Shougang Group, CNPC, Sinopec Group, State Grid and PICC Group.
Last month, during an online meeting, the IOC’s coordination commission for Beijing 2022 praised China’s preparation efforts. Beijing vice-mayor and executive vice-president of the organising committee, Zhang Jiandong, said: “Despite the Covid-19 outbreak, we have been delivering a continuous effort without lowering standards.”
