Axis Bank Partners DP World Professional Golf Tour of India 

India’s private sector bank, Axis Bank, has clinched a deal to become the official banking partner of the DP World Professional Golf Tour of India (DP World PGTI).

The partnership is poised to play a crucial role in boosting professional golf in India, while also confirming Axis Bank’s commitment to the sport. 

Under the partnership, Axis Bank will sponsor all of DP World PGTI’s tournaments this season, helping to nurture golfing talent and expand the sport across the country. The collaboration intends to boost the professional golfing landscape in India by increasing player opportunities, tournament experiences, and fan engagement.

Munish Sharda, Executive Director, Axis Bank, stated,“We are pleased to partner with DP World PGTI as its official banking partner. Golf embodies precision, discipline, and a pursuit of excellence — qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect. We look forward to contributing to the advancement of professional golf in India and supporting the remarkable talent shaping its future.”

Mr. Amandeep Johl, CEO, Professional Golf Tour of India (PGTI), added, “We extend our sincere gratitude to Axis Bank for partnering with us in our mission to grow the sport of golf in India. We also thank Mr. Amitabh Chaudhry, MD and CEO, Axis Bank, for his vision and encouragement in making this collaboration possible.” 

“After PGTI’s milestone partnership announcement with DP World as its Title Partner, the partnership with Axis Bank marks another giant stride forward for the DP World PGTI. Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”

“This partnership is a watershed moment for the DP World PGTI as we continue to strengthen the competitive ecosystem of Indian golf and enhance the overall experience for players, fans, and stakeholders. We look forward to building a long-term, impactful association with Axis Bank that contributes meaningfully to the growth of the sport across the country.”

According to ASN data, the financial services industry (12.2%, ~US$55m) is the biggest sponsor of golf in the Asian sponsorship landscape since Q223, with a quarterly average investment of almost US$4.7m during this period. However, the investment has plummeted between US$195k and US$688k since Q125. The Q126 forecast is poised to hit US$1.9m, while far from the usual quarterly average, it is still about 2.8x higher than the US$688k from Q125. The top 3 markets for golf sponsorship investment are Japan (29.2%), South Korea (18.1%) and Malaysia (11.1%).