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Shikhar Dhawan Scores Jolly Roger’s Endorsement Deal
Jolly Rogers is a rum brand created by Allied Blenders and Distillers (ABD), one of India’s biggest and fastest growing spirits companies.
The 28-year-old rising star, also represents IPL side Sunrisers Hyderabad, is known for his cavalier batting style and machismo, which has fascinated the Indian youth market.
Following the announcement, Deepak Roy, Vice-Chairman and CEO, ABD, added, “As the endorser for Jolly Roger, Shikhar Dhawan is a strategic fit for the brand to reinforce its imagery and continue making inroads to the minds of the consumers.”
The company plans to promote the brand through 360-degree marketing with outdoor, print, radio and point of sale displays.
It has been a major breakthrough year in both sporting and commercial spheres for the batsman, who was awarded the Player of the Tournament in India’s victorious ICC Champions Trophy 2013 campaign.
