Indian Financial Platform Lxme Seals India Women’s League (IWL) Title Sponsorship 

Female focused financial platform Lxme has sealed title sponsorship of the Indian Women’s League (IWL), the nation’s top tier female football league.  

The multi-year partnership, pushed  by Capri Sports, the All India Football Federation (AIFF)’s long-term official commercial and marketing rights partner for IWL and IWL 2, will begin ahead of the 2026/27 season. 

The announcement did not specify the value of the sponsorship or the number of years it will run.

The deal comes after Capri Sports entered into a separate 15-year partnership with the All India Football Federation (AIFF) for the commercial development and marketing rights of the IWL and IWL 2. 

The companies described Lxme’s association as the first major sponsorship milestone following Capri’s 15-year partnership to boost  Indian women’s football.

 The deal brings a financial services brand focused on women into the country’s top-tier women’s football competition, which will kickstart its new season on November 13. Eight clubs will compete in 56 matches across Kolkata, Jamshedpur and Bengaluru, with the final fixtures scheduled for January 23, 2027. 

Jinisha Sharma, director and promoter of Capri Sports, stated, “We’ve always believed that women’s sport is good business. It needs investment, attention, and the same commercial ambition that has helped build successful sporting properties around the world.” 

“For us, this partnership is about much more than a logo on a jersey. It’s about bringing together businesses that are willing to back their convictions and help build the future of women’s football in India.” 

Lxme believes the partnership extended its focus on women’s financial independence to sport, where it saw a similar need for greater visibility and investment.

Priti Rathi Gupta, founder of Lxme , “We see a similar need in sport, where women athletes continue to deserve greater visibility, investment and opportunity.”

The companies said they aimed to fuel the growth of women’s football and create greater recognition and opportunities for players. The announcement, however, did not mete out specific programmes under the partnership.

Reigning champions East Bengal will be joined by Sethu FC, Kickstart FC, Nita Football Academy, Gokulam Kerala FC and Garhwal United FC. HOPS FC and Juba Sangha FC complete the line-up after finishing first and second, respectively, in the 2025-26 IWL 2 competition to secure promotion.

Each club will face the other seven teams twice in the double round-robin format. The IWL have deployed a double round-robin structure since the 2023/24, moving away from its earlier centralised league-cum-knockout format. 

The promotion of HOPS and Juba Sangha also places the second division within the league’s wider commercial story as Capri’s rights encompass both the IWL and IWL 2, linking its long-term investment to two levels of the domestic competition.

“Alongside the IWL, the IWL 2 provides a valuable pathway for clubs and players to progress through the domestic structure,” AIFF Deputy Secretary General M Satyanarayan reaffirmed.

According to ASN data, women’s football deals in Asia range between US$130k and US$676k since Q124, and Lxme’s long-term partnership with the IWL, while undisclosed, is likely to be in a similar bracket for an emerging women’s football league in South Asia.