Hospitality Chain Accor Secures SailGP Global Partnership

International sailing series SailGP has secured a three-season deal with global hotel and hospitality chain Accor. 

Under the deal, the French MNC hospitality chain is poised to have an expanded presence across SailGP’s 2025 calendar, including hotel accommodation, on-site catering through Potel & Chabot, marketing activations, digital and broadcast amplification, and joint sustainability initiatives.

The collaboration will also see the hospitality chain’s lifestyle loyalty program Accor Live Limitless, accentuating fan experiences for loyalty members in key markets across the SailGP calendar.

Prior to this partnership Accor first tested the waters by backing France’s SailGP Team in 2023, and has also extended that deal for three more seasons. 

According to ASN data, Accor (7.5%, US$1m+) is the 3^rd highest investor for its category in the Asian sponsorship market since Q222, however, activity has been muted since Q423. 

Meanwhile, SailGP has recently been busy in the sponsorship scene, securing a deal with DP World, and expanding ongoing deals with Emirates and Rolex.