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Tata Group Shells Out Record Breaking US$300m For IPL Title Sponsorship Rights
Indian conglomerate Tata Group has retained the title sponsorship of the Indian Premier League (IPL) for the next five seasons for a whopping US$300m.
The T20 cricket league—which has ten franchises—has become the sport’s most lucrative tournament with an estimated brand valuation of US$8.4 billion.
Apart from Tata’s record breaking title sponsorship deal from 2024 to 2028, the competition’s media rights for the 2023 to 2027 fetched an eye-watering US$6.2 billion.
Speaking to the media about the deal, IPL chairman Arun Singh Dhumal, reaffirmed , “This unprencedented amount not only sets a new benchmark in the history of the league but also reaffirms the IPL’s position as a premier sporting event with global impact.”
“Tata Group’s commitment to cricket and sports is truly commendable, and we look forward to scaling new heights together and providing fans with unparalleled cricketing entertainment.”
According to ASN data, Tata Group (11.5%, slightly above US$38.6m) is the 2nd largest spender for its category, just behind Evergrande Group (14%, US$ ) in the Asian sponsorship market since Q221. Obviously, cricket with the IPL sponsorship (US$17m) is the biggest spend for Tata Group, with a series of deals in the more modest US$788k to US$824k invested in the Mumbai Marathon, the conglomerate run football academy and ATP Maharashtra Open.
