Yadea Backs Upcoming FIFA Women’s World Cup 

In a landmark deal, Yadea has secured a Pan-Asian deal to become a tournament supporter for the FIFA Women’s World Cup in Australia and New Zealand.

Chinese brand Yadea, one the world’s leading producers of two-wheeled electric vehicles, had previously supported the FIFA World Cup 2018 and 2022 as a regional sponsor. 

Through this collaboration, Yadea hopes to honour the efforts and accomplishments of trailblazing female athletes. 

Following the deal, Jerry Zhou, President of Yadea Overseas Business Group, said, “It is a great honuor to support the FIFA Women’s World Cup 2023 that will bring global fans celebrating together regardless of genders, backgrounds and nationalities. The conveyed inclusiveness, happiness and fairness resonate the mission of Yadea, initiating an enjoyable and green commuting lifestyle for the world.”

“The essence of the tournament are also part of Yadea’s genes; the spirit of ‘beyond’, the strong willpower of conquering difficulties and challenges and the perseverance of breaking down barriers and limits. We are glad to take this opportunity to connect with the fans and reinforce those values those drive Yadea.”

The  tournament, which starts on July 20, has already sold about  1.1 million tickets, surpassing  the 2019 World Cup.  

According to ASN data, Yadea had an eventful Q422 with investment of US5.2m, namely through backing the 2022 FIFA World Cup for the Chinese market and a celebrity endorsement from Jackie Li. With Chinese brands increasingly moving into global football events, it wouldn’t be long before Yadea goes beyond regional deals for such major events.