Automobile/Electric

China’s BYD Auto Poised To Back UEFA European Championship 2024

January 17, 2024

Chinese carmaker BYD Auto—known for its electric vehicles—has scored a partnership with UEFA for the upcoming…

Yadea Backs Upcoming FIFA Women’s World Cup

July 7, 2023

In a landmark deal, Yadea has secured a Pan-Asian deal to become a tournament supporter for…

How Electric Auto Manufacturer Polestar Is Using China Arts As Brand Driver

November 25, 2021

In late October, Beijing’s X Museum secured a sponsorship deal with Swedish electric car company Polestar.…

Study: YouGov BrandIndex Reveals Positive Consumer Attitudes Towards Tokyo 2020 Official Sponsors

August 31, 2021

Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained…

Lexus Electrifies HSBC Women’s World Championship

April 13, 2021

By becoming the official automotive partner of the HSBC Women’s World (golf) Championship, Lexus have become…

Tesla Breaks New Ground With Tencent Gaming

September 10, 2020

The electric carmaker Tesla - owned by firebrand entrepreneur Elon Musk - has emulated Maserati through…

China Likely To Host 2019 and 2020 FIFA Club World Cup

July 18, 2018

FIFA President Gianni Infantino has told Alibaba owner Jack Ma that China has a “big chance” of hosting the 2019 and 2020 editions of the revamped FIFA Club…

China’s BYD Sponsorship With Arsenal Might Be Fraudulent

July 16, 2018

EPL club Arsenal appear to have been embroiled in a suspected sponsorship fraud involving Chinese electric vehicle makers BYD.

Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup

June 19, 2018

The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.

Major Chinese Electric Carmaker Breaks Out Of China With Arsenal

April 26, 2018

In the midst of hunting for Arsene Wenger’s successor, Arsenal has scored a global partnership with China’s BYD Auto for the electric car maker to become the club’s…