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Travel StartUp Emerges In Asia With BWF Deal
Map-based, travel startup Stay22 has agreed a deal to become the official travel solutions sponsor for all Badminton World Federation (BWF) events from 2020 to 2021.
The deal – negotiated by Infront, BWF’s commercial rights partner – will allow Stay22 to leverage on brand exposure across the BWF’s social media platforms in the Asia-Pacific region as well as the individual websites for all HSBC BWF World Tour events.
Stay22 provides users with a location-based interactive map which displays the nearest and most affordable accommodation for events. The platform displays Airbnb and hotel inventory and claims to have over 35 million bookable listings in over 50 countries.
Thomas Lund, BWF secretary-general, said the Stay22 deal would help to enhance the fan experience at BWF events, “Their location-centric mapping system makes it easy for sport-enthusiasts to easily search and book any type of accommodation or travel services near our events or venues.”
Since its creation in 2016, Stay22 has partnered with over 10,000 event organisers and ticketing platforms to help users identify accommodation options.
