MTV Asia Set To Create Series For Facebook Watch

The series will be created by MTV Asia as part of the publisher and creator video incubation programme for Facebook Watch. It will be driven by social influencers in Asia and will cover a span of genres including music and reality.

Paras Sharma, senior vice president and general manager for Southeast Asia, VIMN, said creating original content is a key focus in Asia, and that the company has a portfolio of original content – from hip hop show YO! MTV Raps and the Comedy Central Stand-Up, Asia! series, to Nickelodeon shorts and esports branded content.

“Working with Facebook further amplifies the content creation opportunity as with this partnership, there is the potential to bring the power of MTV’s original ideas and storytelling to new audiences whenever and wherever they are consuming content,” he added.

Meanwhile, Saurabh Doshi, director of entertainment partnerships Facebook Asia Pacific said, “We are proud to partner with VIMN to bring the best of Asia’s creator content to Facebook through new show formats that will engage their community and inspire conversations. On Facebook Watch, publishers and creators connect with people in meaningful ways. We are excited to bring this to life with MTV Asia.”

Facebook’s latest tool does offer broadcasters another possible means to monetise on-demand, short-form content for mobile users across Asia as traditional ad spends take a hit, the industry players are aware the path to monetisation is still in its infancy.