Branded Content: Online Content/Music

AirAsia Boosts Southeast Asian Pop Music Scene

September 24, 2020

Last December, AirAsia struck a record label partnership with Universal Music Group (UMG), expanding its portfolio…

Two Massive Gamechangers Partner: Spotify & League of Legends

August 27, 2020

Spotify has scored a landmark deal with video game developer Riot Games, to become the official…

MTV Asia Set To Create Series For Facebook Watch

September 21, 2019

Viacom International Media Networks (VIMN) has partnered with Facebook to launch a slate of eight original short-form series created for Facebook Watch across Asia.

Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia

June 17, 2019

Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…

ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?

June 7, 2019

Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…

Popular Punjabi Rappers Bring The Bling In India’s Branded Content Market

July 14, 2016

Popular Punjabi rappers have covered some ground to be courted by brands such as Yamaha, Hitachi, Vodafone and Coca-Cola, as they attempt to race into the consciousness of…