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Ramsay Faces The Heat For Endorsing Weak Korean Brew
The commercial sees the chef tucking into a Korean BBQ and praising Cass beer’s versatility to pair with the dishes on show. However, the country’s social media response has been sceptical with many Koreans not buying Ramsay’s “great beer” and “bloody fresh” approval, because most major local brews lack flavour due to low malt content.
The irony of a Michelin starred celebrity chef pitching for swill has not been lost on the South Korean public, with local news articles questioning whether Ramsay really thinks Cass is delicious, or if the brand bought his approval.
While Ramsay is not the first celebrity to score a questionable endorsement in Asia, he doesn’t need the blow to his credibility in a new market like South Korea, particularly one where he has been gradually building a solid, organic foothold in recent years.
