2021 Indian Premier League Sponsor Interest Booming Despite Pandemic

Despite the pandemic, the sponsor list for the 2021 edition of Indian Premier League (IPL 2021) is expanding.

The BCCI has not only managed to retain Vivo as Title sponsor but is also is set to announce one more official partner in the next fortnight according to local media.

Groww, an online trading and wealth management company targeting first-time investors and millennials, is all set to join as IPL Partner. According to the information available, Groww will enter into a 3 year agreement with the IPL for US$6.1m per annum. 

The 2020 title sponsor Dream11 will revert to its previous sponsorship position: the Official Fantasy Partner of the league. Dream11 had tried to retain the title sponsorship rights for 2021 – and even made an offer to VIVO – but the deal did not materialise as the offer (US$34m per annum) was far below the expectations of the incumbent.

The BCCI are likely to have 6 Official Partners on Board, before this year’s event gets underway. In addition to Dream11, BCCI also has deals signed with Unacademy and CRED. Tata Motors – which has completed a 3 year contract with IPL – is also likely to renew their deal. 

Meanwhile, according to sources in BCCI, the league is also in discussion with two other brands. A top BCCI official said, “We are in talks with multiple parties. The interest is phenomenal at this stage and we should have two more official partners before IPL 2021. It is all because of unprecedented success of IPL 2020.” That would make it 6 Official Partners for the 2021 event.