Watches

Cartier Blings In CNN Branded Content

October 8, 2014

Global news giant CNN has announced an agreement with Cartier as a sponsor of its new Ones To Watch series.

Jaguar Partners Nishikori

September 18, 2014

US Open finalist Kei Nishikori has become the brand ambassador for prestigious car manufacturer Jaguar in Japan.

Ranbir Kapoor Clocks Tag Heuer Partnership

September 16, 2014

Bollywood A-lister Ranbir Kapoor is the latest Asian star to join the coterie of celebrity ambassadors for Swiss watch brand Tag Heuer.

Jang Dong-gun Ties Up With Maurice Lacroix

August 11, 2014

Swiss watch brand Maurice Lacroix has snapped up 42-year-Korean film star Jang Dong-gun as the brand’s second celebrity ambassador in Asia.

CR7 Becomes Latest Global Brand Ambassador for Tag Heuer

April 29, 2014

Ahead of the 2014 FIFA World Cup, Tag Heuer has struck a long-term partnership with Cristiano Ronaldo, the Real Madrid and Portugal football superstar.

Seiko Renews IAAF Partnership

March 13, 2014

Japanese watch brand Seiko (8050.T) has extended its sponsorship deal with the International Association of Athletics Federations (IAAF) until 2019.

Opinion: Why sponsor Formula One (F1)?

February 6, 2014

As the 2014 Formula 1 season draws near, James Parrish - of Rush Sports Marketing & F1 Confidential - gives his views on the benefits of sponsorship of…

Djokovic Nets Yet Another Endorsement Deal

January 13, 2014

This season’s Australian Open has just kicked off, but reigning men’s singles titleholder Novak Djokovic has bagged another lucrative global endorsement deal in Japanese watch maker Seiko.