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Jang Dong-gun Ties Up With Maurice Lacroix
August 11, 2014
Swiss watch brand Maurice Lacroix has snapped up 42-year-Korean film star Jang Dong-gun as the brand’s second celebrity ambassador in Asia.
CR7 Becomes Latest Global Brand Ambassador for Tag Heuer
April 29, 2014
Ahead of the 2014 FIFA World Cup, Tag Heuer has struck a long-term partnership with Cristiano Ronaldo, the Real Madrid and Portugal football superstar.
Seiko Renews IAAF Partnership
March 13, 2014
Japanese watch brand Seiko (8050.T) has extended its sponsorship deal with the International Association of Athletics Federations (IAAF) until 2019.
Opinion: Why sponsor Formula One (F1)?
February 6, 2014
As the 2014 Formula 1 season draws near, James Parrish - of Rush Sports Marketing & F1 Confidential - gives his views on the benefits of sponsorship of…
Djokovic Nets Yet Another Endorsement Deal
January 13, 2014
This season’s Australian Open has just kicked off, but reigning men’s singles titleholder Novak Djokovic has bagged another lucrative global endorsement deal in Japanese watch maker Seiko.
ATP Chennai Open Announces Sponsorship Deals
January 3, 2014
IMG Reliance, the primary organiser of the Indian Subcontinent’s only ATP World Tour Event have announced a slew of new and renewed sponsorships.
Delta Air Lines Strikes Sponsorship Deal With Kei Nishikori
November 19, 2013
World number 17 Kei Nishikori, 23, has sealed a two-year personal sponsorship deal with Delta Air Lines.
Priyanka Chopra Becomes First Asian Guess Ambassador
October 30, 2013
American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.
Omega signs ambassador deal with Shanshan Feng
December 18, 2012
Watch brand Omega has announced Chinese golfer Shanshan Feng as a brand ambassador. Feng began her duties as an ambassador at last week's Dubai Ladies Masters which has…
Casio back emerging Japanese drifter
June 21, 2012
Watch and timing technology company, Casio has become a major sponsor of Japanese race car driver Ken Gushi and will also back his team, the G-Shock – Kumho…
