Watches

Rolex Renews Long-Term World Sailing Awards Partnership

November 24, 2025

Swiss luxury watch maker Rolex has renewed its partnership with The World Sailing governing body. The…

Rolex Backs Billie Jean King (BJK) Cup In Shenzhen

September 16, 2025

Unsurprisingly, luxury watch brand Rolex is backing the Billie Jean King (BJK) cup women’s tennis competition…

Hublot Partners Emerging Indian Cricketer Nitish Kumar Reddy

June 2, 2025

LVMH owned Swiss luxury watch brand Hublot has clinched an endorsement deal with fast-rising , India…

Seiko Backs IPL Franchise Royal Challengers Bengaluru (RCB)

March 24, 2025

Japanese watch brand Seiko has secured a partnership with IPL franchise Royal Challengers Bengaluru (RCB). Under…

Gen Z Brand Fairrie Collaborates With Moonton Games

November 1, 2024

Thai-Swiss jewellery, watch and eyewear brand Fairrie is all poised to back Chinese game maker Moonton…

Rolex Renews F1 Aussie GP Title Sponsorship Deal, Boosts Spending In Asia

December 1, 2023

Swiss luxury watchmaker Rolex renews its sponsorship deal with the Australian leg of the Formula 1…

Casio Eyes Value From Landmark Southeast Asian Football Deal

October 9, 2020

Casio has become the Official Timekeeper for the AFF Suzuki Cup 2020 in a landmark deal,…

Will Casio Plunge Deeper Into Niche Sponsorships?

April 6, 2019

The Japanese watch firm Casio backs the FISE World Series, a multi-disciplinary extreme sports platform which includes Asian pit stops in Saudi Arabia, Japan and China.

Tag Heuer Goes Retro Manga For Recent J-League Campaign

October 18, 2018

With the 2018 J-League season heading towards its climax, the league’s official timekeeper Tag Heuer has activated an Instagram-driven campaign to allow fans to win match tickets.

Is Naomi Osaka Set To Be Asia’s Next Endorsement Darling?

September 19, 2018

Fresh from sealing Japan’s maiden Grand Slam title, tennis sensation Naomi Osaka is set to become a commercial magnet for major homegrown brands ahead of Tokyo 2020.