October 1, 2019
The total value of the Indian Premier League (IPL) has increased by 13.5 per cent from US$5.9 billion to US$6.8 billion in 2019, according to a report from…
May 23, 2019
Chinese smartphone brand OnePlus - the sister of Oppo and Vivo - has created a campaign to tie in with its OnePlus 7 and OnePlus 7 Pro launches,…
April 27, 2019
The Indian Premier League (IPL) wave has obviously worked for Chinese mobile brand Vivo as it doubled its market share in the nation’s smartphone segment in the first…
December 13, 2018
Chinese smartphone Vivo has secured a multiyear sponsorship with the NBA in the Philippines, replacing homegrown smartphone brand Cloudfone.
October 5, 2018
Star India, the principal owner of Pro Kabbadi League (PKL), is likely to earn US$54.3m in revenue from the sixth edition of the tournament beginning this weekend. The…
July 5, 2018
With Samsung's profits plummeting this quarter, the battle for supremacy between Chinese mobile giants Vivo and Oppo to become top dog is heating up.
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
January 22, 2018
Star India is gearing up to livestream Vivo Indian Premier League (IPL) in virtual reality (VR) mode on Hotstar to heighten fan engagement.
January 17, 2018
The dominant Chinese handset brand VIVO has finally made its debut in the Singapore market... but what can we expect from the biggest sponsor in Asia in 2016?