Value/ROI

Transformers 4: Some Chinese Brands Displeased With Product Placement

July 11, 2014

Some Chinese firms, which invested heavily to have their brands featured in the latest Transformers movie, Age of Extinction, are disappointed about the lacklustre product placements, and at…

Fuse China first to track Chinese Celebs Commercial Value

June 25, 2013

Fuse China, the branded content wing of Omnicom Media Group (OMG), and Fundamental Media, have tied up with Entgroup to launch the Fuse Celebrity Index which gauges the…

Xtep reports impressive figures on the back of strong 2010 sponsorship campaigns

March 23, 2011

Chinese sporting apparel company and prolific sport sponsor, Xtep has increased revenue by 25.7% to RMB4,457 million in 2010. The companyâ€™s annual results also show operating profit surged…

Shanghai World Expo sponsorships "effective"

December 7, 2010

Sponsorship of the recent Shanghai World Expo was "effective" according to new research by media agency Starcom China.

World Cup ROI: China's First FIFA Sponsor Announces Results

July 29, 2010

ASN announced in February that Yingli Green Energy Co. would become the World Cup's first Chinese sponsor: They've just released some startling results...

TNS Set to Launch PassionIndex Reports for Asia

August 6, 2009

Marketing information group TNS will launch a series of reports measuring the sporting and entertainment preferences of consumers in Asia. The reports have been produced to evaluate sports…

Yanjing Beer: Olympic Sponsorship Helps Endure Financial Turmoil

December 4, 2008

National icon, Yanjing Beer has this week announced significant returns on its Beijing Olympic Sponsorship. Increased brand value and resilience were two of the benefits identified as emerging…

EXCEPTIONAL ROI FROM BEIQI FOTON MOTOR SPONSORSHIP

May 1, 2007

Chinese truck manufacturer Beiqi Foton Motor has provided ASN with an insight into its sponsorship of the Auman-Aucom Cup National Truck Racing series.