Value/ROI

Tokyo 2020 Tipped To Be The Most Expensive Summer Olympics

December 4, 2020

Organisers of the postponed Tokyo 2020 Olympics are estimating that the event’s delay will cost US$1.9b,…

Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value

October 29, 2020

The performance of sponsored athletes in sporting events can have an impact on a company’s stock…

Study: EPL's Increased Branding During "Closed" Games Dials Up Sponsor ROI

June 27, 2020

Commercial partners of English Premier League clubs could expect to receive global value between US$864k and…

IPL Braces For US$600m+ Revenue Loss If Cancelled

March 18, 2020

The Indian Premier League (IPL) could be facing a loss of over US$600m of revenues if…

Study: Japan’s GDP To Drop By 1.4% If Tokyo 2020 Is Cancelled

March 11, 2020

Cancelling this summer’s Tokyo 2020 Olympic Games because of the COVID-19 outbreak would see Japan’s annual…

Puma’s Collab With Kohli Pays Off In India

March 4, 2020

In November 2017, Puma launched its collaboration with One8 - the lifestyle brand owned by Indian…

IPL Continues To Be Asia’s Biggest Sporting Property With US$6.8b Valuation

October 1, 2019

The total value of the Indian Premier League (IPL) has increased by 13.5 per cent from US$5.9 billion to US$6.8 billion in 2019, according to a report from…

Case Study: Oreo Runs 360 Campaign With Spider-Man in SEA & Boosts Sales

October 1, 2019

Mondelez has successfully leveraged Marvel's release of "Spider-Man: Far From Home", activating the Oreo brand around the movie. Engagement is up across several markets in Southeast Asia: more…

Rakuten Sees Brand Awareness Increase 300% Via Golden State Warriors

August 7, 2019

The chief executive of Rakuten’s Americas operation has revealed that the Japanese e-commerce giant is keen to extend its deal with the Golden State Warriors.