Value/ROI

Report: BBC StoryWorks Proves The Impact of Branded Content

October 16, 2018

BBC StoryWorks has delved deeper to connect the dots on how great campaigns can trigger real emotions and impact our long-term memories in its latest research study.

Global Sponsorship Spend Increasing, But ROI Analysis Lacking. ASN Responds

September 25, 2018

A recent report on global Sponsorship has rattled the industry, stating that while brands are investing more and more in Sponsorship, few are sure if they are generating…

Report: IPL 2018 Brand Value Rises By A Billion To US$6.3B

August 9, 2018

The brand value of the Indian Premier League (IPL) has reported a 19% rise to US$6.3 billion in 2018 after an independent valuation.

Report: Hookit’s World Cup 2018 Social Media Performance

July 18, 2018

With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…

Brand IPL Continues to Climb: Hits US$5.3b

August 25, 2017

The value of the India Premier League (IPL) has jumped by a quarter in the past year to reach US$5.3b according to Duff & Phelps, a global valuation…

Baijiu Overtakes Whisky in Global Brand Value; a New Sponsorship Contender?

March 23, 2017

Baijiu, the potent Chinese alcoholic liquor, has overtaken Whisky to become the world’s most valuable spirit. It's a fiery force within the Asian Sponsorship landscape as well. But…

Report: Measure Branded Content on Emotions, not just CTRs

February 24, 2017

Brands should pay greater attention to the emotional response created by their content marketing campaigns, according to a recent study by BBC’s StoryWorks.

Report: Polar Reveals APAC Branded Content Has Performed Poorly

November 10, 2016

Content marketing campaigns in Asia are among the poorest performers in the world, with only campaigns from Australia faring worse, a new study has revealed.

Report: SBI Reveals Difficulties Of Appraising eSports

November 4, 2016

While we have been hearing so much about the valuation of eSports across the world, it is difficult to discern its true financial impact. Sports Business International (SBI)…

FORECAST: Grass Roots Sports in China Will Generate More Value for Brand Partners Than Glitzy Athlete Endorsements

June 24, 2016

Thanks to government social engineering, ASN is forecasting that Grass roots sports in China could see a glut of Sponsorship deals in the next 4 years. The Chinese government…