USA

Huawei Spending Spree Continues; Racks up first US Deal

October 29, 2014

Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.

Korea’s E-Land Group Set To Invest In Club Football

April 11, 2014

E-Land Group, a Korean fashion and retail conglomerate, is set to sponsor a professional football club based in Seoul that will compete in the K-League Challenge, the nation’s…

Bridgestone continues World Golf Championships Title Sponsorship

August 8, 2013

The Japanese tyre manufacturer extends its commitment to the World Golf Championships by agreeing to a 4-year deal, which continues its title sponsorship of the invitational tournament at…

Ethihad Airways Creates US Beachhead via Sport Sponsorship

July 15, 2013

UAE’s national carrier Etihad Airways is creating a beachhead in the US by becoming the official airline sponsor of Washington DC’s Nation’s Triathlon in September.

Li Ning strikes deal with Miami Heat

December 19, 2012

NBA team, the Miami Heat has announced Chinese apparel company Li Ning as a sponsor and will leverage a new range of footwear and apparel called WADE, developed…

Volvo's Linsanity deal confirmed

March 21, 2012

Last week's speculation that Volvo was discussing an endorsement deal with New York Knicks player Jeremy Lin have been confirmed with the car brand signing a two year…

Tsingtao sponsors Miami HEAT

December 22, 2011

Chinese beer company, Tsingtao has become a sponsor of the American NBA team the Miami HEAT and plans to leverage the sponsorship through a deal it has with…

Li Ning seeking more NBA exposure through Turner deal

September 1, 2010

Chinese sportswear company Li Ning has signed a six year, multimillion-dollar sponsorship deal with Evan Turner, the Philadelphia 76ers rookie who was the second overall draft pick in…

Li Ning sponsors US Diving Team

August 31, 2010

Chinese athletic and footwear company Li Ning has become the official apparel sponsor of the USA Diving team through 2012. The sponsorship will provide a full outfitting package…