USA

Japanese E-Commerce Platform Mercari Backs MoneyGram Haas F1 Team

April 11, 2024

Mercari, a leading Japanese e-commerce platform, have partnered with American racing team MoneyGram Haas F1 Team. …

Game-changing Singapore-Based Crypto Firm Lands Huge Staples Center Deal

November 28, 2021

A Singapore-based crypto firm has signed a mammoth deal with the iconic sports and entertainment venue…

New Balance Mobile Game Resonates With Gen Z Consumers

August 8, 2019

Sport apparel and footwear brand New Balance has engaged young consumers in multiple markets earlier this year through a mobile game.

Chinese Blockchain Player AntPool Scores Historic NBA Deal

September 29, 2018

Chinese bitcoin mining company AntPool has created history by becoming the first Asian Blockchain brand to sponsor an international sports team.

Report: Asia Video Streaming To Reach US$48B By 2023

August 22, 2018

Asia’s fast-growing video streaming market is tipped to narrowly close the gap with the U.S. market over the next five years, according to Media Partners Asia (MPA).

Chinese Mobile Games Primed For Global Growth

August 22, 2018

Did you know Tencent's gaming division, Tencent Games, is the largest mobile gaming company WORLDWIDE?! Chinese mobile games are taking over the world and the US is now…

Leading Asean Rum Nets A Landmark NBA Partnership

March 14, 2017

Leading Filipino spirits maker Tanduay has scored a first for an ASEAN brand through its partnership with NBA’s Brooklyn Nets, which has point guard Jeremy Lin in its…

Industry: Deloitte’s Latest Report Paints A Rosy Future For India’s Film Industry

September 26, 2016

While North America and China continue to dominate the global box office revenue, the Indian film industry has the potential to become one of the fastest growers in…

Major Rum Brand Goes Incognito For Latest Digital Campaign

August 25, 2016

While Pokemon Go hogged the headlines for augmented reality treasure hunts across the world, Bacardi has conjured an unlikely but snazzy millennial-focused campaign via a private web browser…

Huawei Spending Spree Continues; Racks up first US Deal

October 29, 2014

Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.