Unilever

ASN INTERVIEW: Asia's Leading Players Discuss Branded Content In The Region

June 11, 2015

At the start of the All that Matters conference, Singapore Tourism Board (STB) hosted a panel to discuss the future of Branded Content in Asia in the next…

ASN INTERVIEW: Big Sync Reveals Why Music Matters For Brands

June 5, 2015

In February, we reported on how the Fast Moving Consumer Goods’ giant – Unilever – had struck a strategic partnership with the UK-based sonic agency, Big Sync.

ASN Insight: Unilever CEO Reveals Key Parameters for Brand Investment

March 25, 2015

In Asia, Sponsorship investment from the Consumer Packaged Goods (CPG) category grew 33% YoY in 2014 and is again the most active category across many diverse genres of…

ASN INSIGHT: Dancing To Sync... Will More Corporations Go The Unilever Way?

February 6, 2015

Specialist music agency Big Sync Music has been appointed by Unilever (ULVR.LN) as the single supplier for its music services across all of its brands worldwide.

All Things Hair (ATH) Takes Off In The Philippines

September 24, 2014

All Things Hair (ATH) YouTube Channel, a branded content initiative by Google and Unilever’s global hair brands^, has debuted with much fanfare in the Philippines.

ASN Verdict: FIFA World Cup Magic Spray spun off “creative ambush”

July 15, 2014

With the highest proportion of bearded footballers in living memory strutting around in the recent World Cup, things looked bleak for shaving foam brands…until the unlikely intervention from…

Shraddha Kapoor Bags Neutrogena Endorsement

July 2, 2014

The 22-year-old Indian film actor, who has been receiving plaudits for her role in current box-office superhit ‘Ek Villain’, is set to be the face of leading international…

INTERVIEW: Black Eyed Peas' Apl.de.ap talks to ASN about working with sponsors

May 23, 2014

When someone as influential as hip-hop legend Apl.de.ap from the Black Eyed Peas talks, ASN listens! At Music Matters in Singapore, we got to talk to him about…

MTV Films Propelling India’s Branded Content Scene

March 11, 2014

In a historic collaboration, MTV India and Hindustan Unilever (HUL) are launching MTV Films to connect with the nation's youth.

HUL Buzzes On Mobile Miscalls In Bihar

March 7, 2014

India’s consumer goods giant Hindustan Lever (HUL.SS) has developed the Kan Khajura Tesan, a free radio-on-demand service through mobile phones, to reach out to the large rural population…