Tennis

INSIGHT: Eurodata's latest consumption report shows shifts in sports programming (extract)

February 3, 2014

Eurodata's "Yearly Sports Key Facts 2013" has reported that the the volume of sports broadcasting hours on worldwide generalist channels fell in most countries (Sep '12 to Aug…

Djokovic Nets Yet Another Endorsement Deal

January 13, 2014

This season’s Australian Open has just kicked off, but reigning men’s singles titleholder Novak Djokovic has bagged another lucrative global endorsement deal in Japanese watch maker Seiko.

Peugeot Announces Djokovic As Global Ambassador

January 10, 2014

World number two Novak Djokovic has signed a three-year deal to become a global ambassador for French automobile manufacturer Peugeot.

ATP Chennai Open Announces Sponsorship Deals

January 3, 2014

IMG Reliance, the primary organiser of the Indian Subcontinent’s only ATP World Tour Event have announced a slew of new and renewed sponsorships.

ASN INSIGHT: Google Search Trends In Singapore

December 31, 2013

As ASN ushers in 2014, we take a look at what pop culture platforms have been creating a buzz for Google Zeitgeist in Singapore this year.

Delta Air Lines Strikes Sponsorship Deal With Kei Nishikori

November 19, 2013

World number 17 Kei Nishikori, 23, has sealed a two-year personal sponsorship deal with Delta Air Lines.

Feature: Li Na Extends Partnership With Crown

October 7, 2013

In an effort to woo more Asian customers, casino and resort operator, Crown, has extended its endorsement deal with Chinese tennis star Li Na for two more years.

Hsieh Su-Wei Set To Endorse Taiwan Beer

July 17, 2013

Taiwanese’s tennis star Hsieh Su-wei is slated to endorse Taiwan Beer. The deal with Taiwan Tobacco and Liquor Co., the parent company of Taiwan Beer, is reportedly worth…