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Chelsea FC Widens Chinese Content Reach With Weibo Deal
November 13, 2020
Chelsea FC have become the first English Premier League club to partner Weibo, the Sina-owned Chinese…
IPL 2020 Sees Rise In Ambush Marketing
October 15, 2020
Ambush marketing in this season’s IPL has been in the spotlight as brands have been quick to latch…
Douyin Strengthens Manchester City Partnership
September 25, 2020
Manchester City has formally confirmed a deal with Douyin that sees the Chinese video platform become…
Video Chat Apps In SEA Presenting Innovative Campaign Solutions
August 28, 2020
Southeast Asian consumers have been using new apps to stay connected during the pandemic enforced lockdown…
How Dettol and TikTok Danced A Handwash Message In India
August 21, 2020
TikTok has been been a casualty of the escalating trade wars involving the US, India and China,…
Suning-owned Inter Milan Continues Social Media Rise In China
August 5, 2020
Serie A giants Inter Milan have seen their social media following in China rise to six…
La Liga Partners China’s Douyin To Boost Social Following In Asia
April 24, 2020
Spain’s La Liga has struck a content deal with Chinese social media giant Douyin until March…
Facebook Pumps A Massive US$5.7b Into Reliance Jio
April 23, 2020
Facebook has paid US$5.7 b for a stake of around ten per cent in Jio Platforms,…
Study: Music Festivals And Gigs Are Great Sponsorship Opportunities For Beauty Brands
February 8, 2020
Music festivals and gigs should be an excellent opportunity for beauty brands to engage consumers in…
How Brands Are Leveraging Idol Fandom In China
February 8, 2020
Fan economy in China has always been very influential, a key reason why brands have pumped…
