Spotify

85% of Social Media Users Behave Like Brands, Says UM Report

February 28, 2017

A recent report has revealed most consumers utilise social media platforms as a means to promote themselves, rather than as a destination for fun and entertainment.

Music Streamer Deezer Strikes A Chord With EPL Giant

December 14, 2016

Brands sponsoring popular playlists of music streaming platforms has been on the rise. However, Paris-based Deezer has rewritten the narrative by striking a partnership with an EPL powerhouse.

Report: McKinsey Reveals Asia’s Music Streaming Industry Leads The Way Forward

November 17, 2016

Asia is an exciting growth region for music streaming platforms, as they roll out innovative monetisation models with a range of partners, including advertisers to develop effective and…

ASN Interview: QQ Music’s Andy Ng Discusses China’s Digital Music Streaming Landscape

September 22, 2016

Presently, China ranks 19th in the world’s largest music market and has been punching well below its weight, however the stratospheric rise of licensed digital music streaming platforms…

Telco Solidifies Its Content Game In The Philippines

April 4, 2016

CloudFone, a leading homegrown smartphone and tablet brand in the Philippines, has secured a multi-year marketing partnership with the National Basketball Association (NBA).
Spotify

Spotify Set To Battle Apple Music In Asia

October 20, 2015

Spotify is ramping up its efforts to battle Apple Music in Asia, with key appointments in Japan and Indonesia, signalling that it is preparing to launch in two…

Facebook Makes A Play For Music Streaming Market

July 9, 2015

Facebook is reportedly in the early days of creating a music streaming platform, which will compete with the likes of Apple Music and Spotify.

Globe Gets On The Disney Bandwagon

May 8, 2015

Following partnerships with the likes of Google, Spotify, NBA, HOOQ, Facebook and WhatsApp, Globe Telecom has secured a multi-year collaboration with Walt Disney Southeast Asia to provide its…

ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner

April 2, 2015

One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…

Lenovo Casts Ashton Kutcher As Product Engineer

October 31, 2013

Chinese IT giant Lenovo joins the growing troupe of Asian companies, which understand the pervasive influence Hollywood brings to their brands.