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ASN INSIGHT: CBA CEMENTS POSITION AS CHINA'S MOST VALUABLE SPORTING PROPERTY
March 31, 2015
The year’s edition of the Chinese Basketball Association (CBA) Final Series was a resounding success on all fronts, especially for its sponsors.
Malaysian Badminton Nets Taiwanese Sports Brand Collab
March 5, 2015
The Badminton Association of Malaysia (BAM) has received a long-term sponsorship boost following an equipment deal with Taiwanese sports brand Victor.
Sponsorship Fillip For Philippines Youth Tennis
February 23, 2015
Globe Telecom and Head Philippines have sealed partnership deals with the 17th HEAD Graphene XT Junior Tennis Satellite Circuit, which runs from March 10 to June 7 in…
ASN INSIGHT: Asian Sport's Highest Profile Drugs Scandal? Malaysian's Overdose hits Sponsorship Health
November 11, 2014
The World No.1 of Badminton, Lee Chong Wei from Malaysia, has been temporarily suspended from all badminton following an "apparent" doping offense case during the World Championships in…
Jaguar Partners Nishikori
September 18, 2014
US Open finalist Kei Nishikori has become the brand ambassador for prestigious car manufacturer Jaguar in Japan.
Kings XI Punjab Scores Two New Partners
September 17, 2014
IPL Season 7 runners-up Kings XI Punjab, which is competing in this season’s Champions League T20, has secured two new partners.
Delta Air Lines Strikes Sponsorship Deal With Kei Nishikori
November 19, 2013
World number 17 Kei Nishikori, 23, has sealed a two-year personal sponsorship deal with Delta Air Lines.
Speedo Renews Partnership With Chinese Swimmers
August 14, 2013
Swimwear and equipment giant Speedo extends its partnership with the China Swimming Association (CSA) until 2017.
Rakuten joins Toyko 2020 Olympics Bid
August 13, 2013
Japanese based e-commerce giant Rakuten has become the latest corporation to partner Toyko’s bid to host the 2020 Olympic Games.
LiNing Sponsors The Malaysian Amateur Basketball Association(MABA)
July 18, 2013
One of China’s biggest sports brands, Li-Ning, have announced a partnership with the Malaysian Amateur Basketball Association (MABA).
