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Bangladesh Cricket Star Bats For Huawei In Home Market
April 8, 2016
Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…
Asian Beach Games Scores Its First Sponsors
March 21, 2016
Preparations for the fifth edition of the Asian Beach Games (ABG) in Da Nang, Vietnam, is picking up steam with almost US$1m committed from its first sponsors.
A Recovery Boost For Singapore Swimming
March 2, 2016
Ahead of Rio2016, the Singapore Swimming Association (SSA) has received a sponsorship boost by securing a three-year deal with Phiten Singapore as its Sports Recovery Partner.
Is Jordan Spieth Shanking his Endorsement Choices?
January 26, 2016
Golf's latest world number 1, Jordan Spieth, has finally made it to Asia this week, but the young American prodigy doesn't seem to be as talented at picking…
Domestic Corporations Continue Backing Tokyo 2020
July 30, 2015
The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…
Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games
July 27, 2015
Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…
ASN Exclusive: Major Partnerships Tipped For ICC China 2015
June 22, 2015
In a momentous week for Chinese football, ASN understands that RSE Ventures-owned pre-season football tournament International Champions Cup (ICC), slated for its debut in China, has finalised several…
ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner
April 2, 2015
One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…
ASN INSIGHT: CBA CEMENTS POSITION AS CHINA'S MOST VALUABLE SPORTING PROPERTY
March 31, 2015
The year’s edition of the Chinese Basketball Association (CBA) Final Series was a resounding success on all fronts, especially for its sponsors.
Malaysian Badminton Nets Taiwanese Sports Brand Collab
March 5, 2015
The Badminton Association of Malaysia (BAM) has received a long-term sponsorship boost following an equipment deal with Taiwanese sports brand Victor.
