Sports Equipment

Domestic Corporations Continue Backing Tokyo 2020

July 30, 2015

The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…

Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games

July 27, 2015

Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…

ASN Exclusive: Major Partnerships Tipped For ICC China 2015

June 22, 2015

In a momentous week for Chinese football, ASN understands that RSE Ventures-owned pre-season football tournament International Champions Cup (ICC), slated for its debut in China, has finalised several…

ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner

April 2, 2015

One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…

ASN INSIGHT: CBA CEMENTS POSITION AS CHINA'S MOST VALUABLE SPORTING PROPERTY

March 31, 2015

The year’s edition of the Chinese Basketball Association (CBA) Final Series was a resounding success on all fronts, especially for its sponsors.

Malaysian Badminton Nets Taiwanese Sports Brand Collab

March 5, 2015

The Badminton Association of Malaysia (BAM) has received a long-term sponsorship boost following an equipment deal with Taiwanese sports brand Victor.

Sponsorship Fillip For Philippines Youth Tennis

February 23, 2015

Globe Telecom and Head Philippines have sealed partnership deals with the 17th HEAD Graphene XT Junior Tennis Satellite Circuit, which runs from March 10 to June 7 in…

ASN INSIGHT: Asian Sport's Highest Profile Drugs Scandal? Malaysian's Overdose hits Sponsorship Health

November 11, 2014

The World No.1 of Badminton, Lee Chong Wei from Malaysia, has been temporarily suspended from all badminton following an "apparent" doping offense case during the World Championships in…