Sports Equipment

Chinese Sport Flooring Specialist Enlio Renews Long-Term Partnership With FIBA

September 4, 2024

Chinese sports flooring specialist Enlio has renewed its deal with international basketball’s governing body FIBA until…

China’s Citygreen Sports Group Scores Landmark Deal With Tottenham Hotspur

July 4, 2024

Ahead of the upcoming Premier League season, China’s leading artificial turf maker Citygreen Sports Group have…

Premier Padel Gets An Exclusive Sponsorship Deal With MejorSet

February 9, 2024

The Qatar Sports Investment (QSI) run Premier Padel, the sport’s latest combined elite series, has entered…

Challenger Japanese Sport Brand Descente Backs China’s Winter Sport Teams 

December 6, 2023

Earlier in November, Japanese sport brand Descente has scored a partnership deal with the China’s national…

Volleyball World Clinches A String Of Deals In Busy September

September 22, 2023

Volleyball World has been busy securing a string of sponsorship deals this month, including a renewal…

Dong Luc Group Sticks To Investing In Vietnamese Football Sponsorship Deals

November 7, 2022

Vietnamese sportswear manufacturer Dong Luc Group renews its sponsorship deals with the Vietnam Football Federation (VFF)…

Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler

November 26, 2020

Chinese sports brand Li-Ning has secured a multi-year shoe endorsement deal from Miami Heat forward Jimmy…
Osaka tennis

Is Naomi Osaka Set To Be Asia’s Next Endorsement Darling?

September 19, 2018

Fresh from sealing Japan’s maiden Grand Slam title, tennis sensation Naomi Osaka is set to become a commercial magnet for major homegrown brands ahead of Tokyo 2020.

Racquet Sports Specialist Head Eyes China For Growth, Seals CTA Deal

December 13, 2017

The Chinese Tennis Association (CTA) has announced a four-year partnership with Head, beginning in 2018.

Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape

March 24, 2017

Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.