Sports Equipment

Challenger Korean Tyre Brand Lured By Europe Again, Leaving Asian Back-door Open to Competitors

May 12, 2016

Ahead of the Champions League final, Korean tyremaker Hankook has secured a sponsorship deal with European football giant Real Madrid, joining a coterie of Asian sponsors at the…

UnderArmour Expands Deal With Asian MMA Platform To Take On The Big Guys

May 3, 2016

Challenger sports brand Under Armour, known for its provocatively humorous Rule Yourself campaigns, will collaborate with One Championship as an official partner across South-East Asia this year.

Bangladesh Cricket Star Bats For Huawei In Home Market

April 8, 2016

Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…

Asian Beach Games Scores Its First Sponsors

March 21, 2016

Preparations for the fifth edition of the Asian Beach Games (ABG) in Da Nang, Vietnam, is picking up steam with almost US$1m committed from its first sponsors.

A Recovery Boost For Singapore Swimming

March 2, 2016

Ahead of Rio2016, the Singapore Swimming Association (SSA) has received a sponsorship boost by securing a three-year deal with Phiten Singapore as its Sports Recovery Partner.

Is Jordan Spieth Shanking his Endorsement Choices?

January 26, 2016

Golf's latest world number 1, Jordan Spieth, has finally made it to Asia this week, but the young American prodigy doesn't seem to be as talented at picking…

Domestic Corporations Continue Backing Tokyo 2020

July 30, 2015

The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…

Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games

July 27, 2015

Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…

ASN Exclusive: Major Partnerships Tipped For ICC China 2015

June 22, 2015

In a momentous week for Chinese football, ASN understands that RSE Ventures-owned pre-season football tournament International Champions Cup (ICC), slated for its debut in China, has finalised several…

ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner

April 2, 2015

One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…