Sports Equipment

Premier Padel Gets An Exclusive Sponsorship Deal With MejorSet

February 9, 2024

The Qatar Sports Investment (QSI) run Premier Padel, the sport’s latest combined elite series, has entered…

Challenger Japanese Sport Brand Descente Backs China’s Winter Sport Teams

December 6, 2023

Earlier in November, Japanese sport brand Descente has scored a partnership deal with the China’s national…

Volleyball World Clinches A String Of Deals In Busy September

September 22, 2023

Volleyball World has been busy securing a string of sponsorship deals this month, including a renewal…

Dong Luc Group Sticks To Investing In Vietnamese Football Sponsorship Deals

November 7, 2022

Vietnamese sportswear manufacturer Dong Luc Group renews its sponsorship deals with the Vietnam Football Federation (VFF)…

Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler

November 26, 2020

Chinese sports brand Li-Ning has secured a multi-year shoe endorsement deal from Miami Heat forward Jimmy…

Is Naomi Osaka Set To Be Asia’s Next Endorsement Darling?

September 19, 2018

Fresh from sealing Japan’s maiden Grand Slam title, tennis sensation Naomi Osaka is set to become a commercial magnet for major homegrown brands ahead of Tokyo 2020.

Racquet Sports Specialist Head Eyes China For Growth, Seals CTA Deal

December 13, 2017

The Chinese Tennis Association (CTA) has announced a four-year partnership with Head, beginning in 2018.

Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape

March 24, 2017

Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.

La Liga Partners Emerging Fantasy Sports Platform, Ballr

February 23, 2017

Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.

Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?

January 11, 2017

Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.