Sponsorship Reversal

COVID-19 Outbreak Lands Yet More Body Blows To Asia’s Sporting Calendar

February 29, 2020

There is no respite for the Asian sporting calendar as the COVID-19 outbreak continues to escalate…

Coronavirus Continues to Shred Asian Sponsorship in 2020

February 16, 2020

The novel coronavirus (COVID-19) pandemic is now also a significant Sponsorship killer in the Asian market.…

Hong Kong Sponsorship Market Desperate For Media Spend Rub-Off After Mega Events Fund Fallout

March 6, 2018

Recent reports suggest that more advertising budgets are being pushed into the Hong Kong marketplace, which could be a lifeline for a Sponsorship marketplace which has been reeling…

Economic Uncertainty Enshrouds Philippines in 2018

February 6, 2018

Clouds of economic uncertainty will fog the Philippines market in 2018 as the political climate, changes in taxation and slow infrastructure development will affect GDP growth and therefore…

Hyundai Crisis in China Extends to Sponsorship Commitments

September 5, 2017

Hyundai Motor Company is in a mess in China. A rift within its joint venture, unpaid bills leading to a disrupted supply chain, a sales crash... all of…

Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia

April 12, 2017

In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…

Is Asian Games 2018 Jakarta Out Of Luck With Tapped-Out Asia?

March 31, 2017

Ahead of the 18th Asian Games in Jakarta next year, ASN forecasts that the Indonesian government will find it tough to find significant sponsorship deals to fund the…

Leading Korean Conglomerate Likely To Scale Back Spend As New Drama Unfolds in North Asia

August 24, 2016

Korean conglomerate Lotte Group has found itself neck-deep in the controversial THAAD missile crisis between South Korea and China, a catch-22 which will certainly have an impact on…

Forecast: How Will Singapore’s Sponsorship Market be hit by the Impending Recession?

May 25, 2016

Dark clouds of recession are hovering over Singapore as the manufacturing and services industries are on a wane while corporate debt levels are at a record high. We…

Sponsorship Crisis at Kedah FA Ahead Of M-League Season

February 9, 2016

The Kedah Football Association (KFA) faces dire financial straits following sponsorship withdrawals due to recent turmoil in the state’s political arena.