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Sponsorship Reversal
Qatar’s Sport Sponsorships Incur Backlash In The West
November 25, 2021
A group of Bayern Munich fans are placing pressure on the club to boycott their Qatari…
What’s The Commercial Loss, As IPL 2021 Grinds To A Halt?
May 5, 2021
With the Indian Premier League 2021 suspended due to the spike in COVID-19 cases, in the…
Vivo Completes 180 Comeback By Endorsing THE Icon Of Indian Sport
April 8, 2021
Ahead of the upcoming IPL season, Indian cricket star Virat Kohli has added Chinese smartphone Vivo…
Suning Severs Ties With Local Football Clubs: Who's Next?
March 2, 2021
Financially-strapped Chinese conglomerate Suning has announced that it is shutting down Jiangsu FC just months after…
65% Of Tokyo 2020 Domestic Sponsors Unsure Of Backing The Games
June 19, 2020
Almost two thirds of domestic sponsors for the Tokyo 2020 Games are undecided on whether to…
Tokyo Preps For A Scaled Down Olympics Next Year
June 6, 2020
Plans for the Tokyo 2020 Olympic and Paralympic Games to be a pared down event next…
Puma's Profits Down, How Will It Impact Sponsorship In Asia?
May 15, 2020
Puma has reported a poor first quarter of 2020, with its net profit falling by over…
IOC President Bach Warns Sporting Organisations To Brace For Post COVID-19 Budget Cuts and Event Consolidation
May 1, 2020
International Olympic Committee (IOC) president Thomas Bach has urged the various sporting organisations under the Olympic…
Malaysian MotoGP Team Accommodate Sponsorship Struggles For Now
April 15, 2020
Malaysia’s MotoGP team - the Petronas Yamaha Sepang Racing Team (SRT) - seens to be weathering…
IPL Braces For US$600m+ Revenue Loss If Cancelled
March 18, 2020
The Indian Premier League (IPL) could be facing a loss of over US$600m of revenues if…
