Singapore

ASN INSIGHT: Coca-Cola Fights back against Pepsi surge with IPTL Title Sponsorship

November 6, 2014

Global beverage giant Coca-Cola is set to be the Title Sponsor of the inaugural International Premier Tennis League (IPTL) and begin to fight back against Pepsi's recent sponsorship…

FBT Continues SEA Games Partnership

November 5, 2014

Thai sports apparel and equipment brand, FBT, has announced a deal to continue its long-standing official games uniform partnership for the 2015 SEA Games, taking place from June…

Societe Generale Partners SCC International Rugby 7s

October 31, 2014

European financial services giant Societe Generale has secured a two- year deal to become the title sponsor for the Singapore Cricket Club (SCC) International Rugby 7s.

Marquee Rugby Match In Sports Hub Cancelled

October 21, 2014

The pitch woes in Singapore’s revamped National Stadium have forced the cancellation of next month’s titanic clash between Maori All Blacks and Asia-Pacific Barbarians.

FEATURE: SMEs moving into Sport in Singapore in numbers

October 17, 2014

Earlier this week, Singaporean furniture brand Lorenzo (LRZI.SI) made a surprise announcement that it was venturing into Sponsorship. This news came as a surprise because the local company, in…

ASN INSIGHT: Singapore Airlines changes strategy towards bigger "glocal" sponsorships

October 3, 2014

Singapore Airlines (SIAL.SI) has announced a partnership with the Women’s Tennis Association (WTA) to be an official sponsor of the inaugural BNP Paribas WTA Finals in Singapore.

SEA Games 2015 Seals Fourth Partner

September 8, 2014

Local communications and design firm Kingsmen Creatives becomes the official venue planning partner for next year’s SEA Games in Singapore.

Pacquiao Backs Chinese Boxing Scene

August 27, 2014

One of the world’s biggest boxing talents, Manny Pacquiao hopes to open a chain of boxing academies across China to train potential world champions.

Pro Darts comes to Asia for first time ever

August 12, 2014

The Professional Darts Corporation (PDC) have announced a fourth World Series of Darts event that will take place on August 15 & 16 at the Singapore Indoor Stadium,…