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Serie A
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
Emerging Asian Bookmaker Gets Innovative With Italian Football
January 9, 2017
Asian online gaming company Wellbet has struck a game-changing regional partnership with Italy’s Serie A as an International Presenting Sponsor.
Are Chinese Investors Using European Football Clubs as Trophies, not for Trophies?
August 8, 2016
Chinese corporations are flexing their financial muscle in European club football with a breathtaking spree of investment deals. Is the underlying reason trophy collection? And we mean something…
Major Chinese Corporations Poised To Take Over Fallen Serie A Giant
July 1, 2016
Former Italian Prime Minister Silvio Berlusconi, owner of Serie A club AC Milan, has agreed to sell his majority stake of the football club to a Chinese consortium,…
Major Chinese Corporations Poised To Takeover Fallen Serie A Giant
July 1, 2016
Former Italian Prime Minister Silvio Berlusconi, owner of Serie A club AC Milan, has agreed to sell his majority stake of the football club to a Chinese consortium,…
Italian Domestic Football Courts Asian Sponsors
April 1, 2016
Taiwanese tyre maker Kenda Tires and Chinese consumer electronics giant Changhong have secured deals with Serie A and B marketing partner Infront for on-field advertising in certain Italian…
Etihad Airways Quashes Inter Milan Sponsorship Speculation
October 21, 2015
Etihad Airways has firmly distanced itself from a lucrative sponsorship deal with Serie A football club Inter Milan, which is owned by Indonesian tycoon Erick Thohir.
New Partner for Inter in Yet Another Chinese Investment into European Football
July 28, 2015
With European club football pre-season tours creating much fanfare in Asia, it is little surprise that Serie A club Inter Milan, owned by Indonesian business magnate Erick Thohir,…
LeSports Secures MP & Silva Partnership
July 21, 2015
China’s premier digital sports broadcaster LeTv Sports is slated to acquire a raft of football rights following its partnership with MP & Silva.
Opinion: European Football & Its Biggest Winners In China
February 25, 2014
The growing popularity of European club football in China’s buzzing digital landscape has been on our radar in recent years.
