Serie A

Inter Milan Evergrande

China’s Evergrande Reportedly Keen On Inter Milan Shirt Sponsorship

September 21, 2019

Chinese conglomerate Evergrande could become the primary shirt sponsor of Serie A’s Inter Milan in 2021, according to Gazzetta dello Sport.
Manchester United

Asian Bookie Yabo Sport Joins Manchester United’s Global Portfolio

August 15, 2019

Manchester United have added Asian betting brand Yabo Sport to their portfolio of global commercial partners earlier this month.
Lenovo Inter Milan

Chinese Tech Giant Lenovo Becomes Inter Milan’s Global Technology Partner

July 5, 2019

Serie A football club Inter Milan have secured a sponsorship agreement with Lenovo as their global technology partner.

Serie A’s Napoli Gets Busy With Asian Sponsors

October 2, 2018

Serie A club Napoli has been courting sponsors in Asia, scoring partnerships with Asian betting company Nextbet and South Korean tyre maker Hankook.
juventus chinese commercial

Juventus Scores 5th Commercial Goal in China

August 8, 2018

Serie A giant Juventus, which now has Portuguese superstar Ronaldo in its ranks, is quickly becoming Europe's most successful commercial football club in China.

Hyundai Bolsters European Club Football Sponsorship Deals

July 27, 2018

South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.

Troubled AC Milan Bets On Asian Bookie Partnership

January 11, 2018

Italian football club AC Milan has announced a multi-year sponsorship deal with online betting platform Vwin.
Juventus Serie A

Juventus FC Grows Commercial Presence In Asia

October 23, 2017

Italian football giants Juventus FC has sealed a regional sponsorship deal with Asian online bookmaker F66.com following a number of wins in the region.
La Liga President Javier Tebas opens Singapore office

La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga

March 25, 2017

Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…

Emerging Asian Bookmaker Gets Innovative With Italian Football

January 9, 2017

Asian online gaming company Wellbet has struck a game-changing regional partnership with Italy’s Serie A as an International Presenting Sponsor.